I’m also a journalist. In the (rural) county in which I work, we have 600 missing people reported each year. Just under quarter of them are under 18s. Every single one of them, for the past ten years, has eventually turned up safe and well. Where we have had contact with the families, they usually tell us that there’s no chance they’d have wandered off of their own volition. They always have.
The figure grows every year. If we report every one of these then readers eventually don’t even bother to read the stories. They get fatigued. Nobody wants that to happen - least of all those whose children are genuinely missing and they need help to find them.
We do have to be guided by the police because families in this situation cannot always think clearly.
I’m not saying that this is the case here, but that’s the context against which journalists have to make decisions.
At first it did seem like Nora might have wandered off. The reporting was therefore quite low-key. Now it does appear there may be something more sinister, the reporting will widen.
It’s got absolutely nothing to do with how she looks, I can assure you of that.