Being flashy isn't the same as being private.
Look, if they don't want all the hassle that comes with being high profile then......be ordinary and not high profile, aka there's no reason to continue being a royal heir apparent.
Personally I think H is the driving force behind it. Quite honestly M knows how to use publicity, her instagram was very well balanced and managed well.
H is the one harkening back to his mother's unfortunate experience with the press. Since being married, M has had unofficial photos released of her tableware. M is the one behind the their Insta account.
(I'm relying on my memory as can't verify right now) But Thomas M said in one News Paper interview that after he staged the pictures it was H who told him that 'It was a very stupid thing to do'. This from a man you've never met in person.
I get the feeling that H is the one who is most uneasy about the press. I doubt that had TM come on GMTV and said nothing but complimentary things about his daughter (which he did) had she been marrying anyone else, it would not have been an issue. That interview was pretty innocuous. For him to be cut off for it seemed drastic at the time. The man said nothing terrible. But I feel personally (just my opinion) that M was more afraid of her father and family messing up her relationship so went along with the hard stance.
It's not like H moved heaven and earth or used his vast funds to hire a private plane to go and meet TM was it?
For me this has unveiled another side of H. Perhaps that's why M is getting so much extra heat (although I feel she is still culpable for some) people still want to remember H as a sweet boy struggling with his mother's death. Not a man capable of being a little bit...mean? Spoilt?