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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To think that Deliciously Ella is unbearably smug?

199 replies

Jane1789 · 19/05/2019 19:42

Just that really. I used to be a fan. However recent pregnancy updates are incredibly smug and found her podcast awful - constantly interrupting guests. Am I being mean? Not sure why it annoys me so much!

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NicoAndTheNiners · 19/05/2019 21:47

Oh is he the ex Tory turncoat?

Cakemonger · 19/05/2019 21:48

I think she's just naive and lives in an oblivious bubble. Best not to look at the social media of people who annoy you. I do however think anyone peddling amateur nutritionist advice needs challenging, especially with the rise of eating disorders centred on 'healthy' eating. I've never understood the basis of her approach/brand. She has a very specific health condition, changed her diet, noticed improvements and then, despite having no medical or nutritionist background or knowledge of exactly what led to said benefits, decided to advocate the approach to everyone else? And so much of it is nonsense, as has been said - sugar is sugar whether it seems 'natural' or not.

SunshineCake · 19/05/2019 21:49

I think calling her book Deliciously Ella was so narcissistic that I couldn't buy anything of hers.

Yabbers · 19/05/2019 21:52

One thing that does piss me off is that never seems to acknowledge her privilege and how that would have helped her get where she is.

Like the “self made” Kardashians. It’s amazing how buckets of family cash are forgotten when people want to claim their success is all their own. Even if nine was actually given, the fact it is there is comfort enough.

Outofinspiration · 19/05/2019 21:56

also found the her style of writing really irritating - ‘this awesome goodness is so awesomely full of totally awesome goodness’!!

Ah yes, everything in her first book was 'insane'.

Insanely creamy
Insanely sweet
Insanely delicious

GCAcademic · 19/05/2019 21:57

This is what happens when you follow people on Instagram. Everyone who is “successful” on it is an utter dick.

panelledreverie · 19/05/2019 21:57

I did lose about 3 kg effortlessly when I did a lot of her recipes - I found it expensive to keep up (not a huge meat eater) and I wore out my crappy
Food processor grinding nuts.

I know what you mean about privilege - it’s as if Kate Middleton or Pippa was blogging her pregnancy, when times get tough on sleeplessness etc, the Norland nanny can come to the rescue!

Jane1789 · 19/05/2019 21:59

Thanks for all your comments everyone! As some of you have said it was perhaps unfair of me to attack a pregnant woman enjoying her pregnancy but I wasn’t wishing her ill, I just think she has such an influential platform and I worry about some of the stuff she says, and also in the comments section of her posts.
I have two friends who had very traumatic births and a close family member had a still birth. The comments underneath her posts are all ‘oh yes as long as you think positively enough’... etc. I worry it is damaging to other young women influenced by her.
Perhaps I just need to stop following her. It’s the total lack of acknowledgment of her utter privilege that makes me feel uneasy in terms of her influence.

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Outofinspiration · 19/05/2019 21:59

I put on weight when I was eating her stuff, but that's because I was following in her alleged footsteps and eating huge portions of raw brownies, avocados and almond butter 😂

Tattooissues · 19/05/2019 22:01

Meh, I’ve just followed her. I’m rarely hungry and struggle to put on weight but my mouth was watering looking at her pics!

Gpops1 · 19/05/2019 22:01

I agree. I had to stop following her recently too. As someone who had a traumatic birth I found it quite upsetting to read about her hypnobirthing water birth plans as if it is was some kind of magical discovery. In the same post I think she acknowledged how she knows everyone makes their own choices and that's fine bla bla but yet speaks about hypnobirthing in such a self righteous way... Wouldn't we all like that and the luxury of being able to pay for the finest products, private midwife etc.

All these types of 'wellness' snobs pretend to be sensitive to others yet clearly lack the self awareness to understand their own privilege and know when to be private.

Many will disagree but in my opinion, it's wildly inappropriate to use a public platform in this way when so many struggle to conceive /have difficult births. I think she feels it is an honest discussion and due to it being a personal profile, it is fine to go on about it. If you have a million followers, a lot likely to be female, and crucially, make shed loads of money from your following then I don't think it's OK. It's yet another way people are sold unobtainable lifestyles.

I hope she has the birth she wants but I'm glad I'm out now because God forbid when she starts weaning and then her profile becomes dominated with advisory recipes that come with having a fully stocked pantry.

Jane1789 · 19/05/2019 22:01

Haha @Bigmango the lavender oil never left my bag either!

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DaisyDreaming · 19/05/2019 22:02

She also fails to mention being under a top consultant when she magically cured herself. I would like to know how she learnt to cook healthily while bedridden with illness. I’m guessing she didn’t have a bedside stove

panelledreverie · 19/05/2019 22:02

All birth classes are nonsense - the idea you can choose your ideal birth is like trying to imagine who you might marry before you start dating, it rarely works out just like that. She’s no more deluded on that score than most

Jane1789 · 19/05/2019 22:03

@Gpops1 that’s exactly how I feel. I hope you are ok now after your difficult birth Flowers

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MarshaBradyo · 19/05/2019 22:06

I haven’t seen anything from her since I looked at her twitter feed yonks ago, years ago when she was one of the first to use SM to build a following and ££

I remember thinking she kind of glowed, with health I assume - which is a good advertisement for her food etc

BethMaddison · 19/05/2019 22:06

She has the same condition as my dd (and looks a lot like her too so I feel as if I like her anyway just because she looks like my daughter!)
I find her quite refreshing and positive and recently there was an issue about an airline stocking her products that contain nuts, she was v happy about it then got a huge amount of negative feedback and on the basis of it decided to not continue with a deal that probably would have made her a lot of money so it’s refreshing she puts morals above money

ReadWriteDraw · 19/05/2019 22:12

This is not about Deliciously Ella. She seems nice and I like her.

I just really wish all mummy to be bloggers would just admit/take on board that the birth you get is luck. If you get to use your hypnobirthing and it makes it a more empowering experience then brilliant and I really do wish that for every woman but, the birth you have is not to do with hypnobirthing. All the breathing and positive affirmations would not have stopped my DD getting stuck, having shoulder distocia and me having horrific PND afterwards due to it.

Outofinspiration · 19/05/2019 22:14

She claims that before her life changing diet, she was a total sugar addict and that when she was at uni (at St Andrews natch!) she lived off Ben and Jerry's, chocolate and pick n mix. And that her and her sisters would make sugar mountains from cereal, marshmallows, golden syrup and chocolate and stuff their faces with it . But that she also spent the summer at age 19 in Paris persuing a modelling career.

I do think she is a little economical with the truth sometimes.

Sickofphd · 19/05/2019 22:14

Mixed feelings about her brand really. She does come across as quite sweet and sincere but like others I wish she'd acknowledge her vast amount of privilege - she's not some random person who happened to start a blog, her mum is a Sainsbury's heiress for goodness sake! Her recipes are very simple and somehow I doubt that if she wasn't a pretty, hugely wealthy and extremely well-connected young woman that she'd have built up the empire she does now.

Sickofphd · 19/05/2019 22:15

Sorry X post. And yes, I don't buy that she eats as much nut butter and dates as she appears to Grin

Passthecherrycoke · 19/05/2019 22:16

ReadWriteDraw absolutely. I’m astounded by the number of women who appear to think they can breathe through that or they didn’t get a complication like that because they did some breathing exercises. It would be funny if it weren’t so tragic and uneducated.

And I’m a fan of hypnobirthing for pain relief. It doesn’t do anything else though

ReadWriteDraw · 19/05/2019 22:28

Exactly PP - they had a straightforward birth because they just did, not because of the hypnobirthing. I’m sure it’s calming etc but it does not directly lead to a safe and simple delivery.

It’s a bit like the dyslexic myth - that dyslexic children are more creative. Umm, they’re creative and it’s coincidental that they are also dyslexic. One is not the reason for the other. I’m a dyslexia teacher and this is my bugbear - not only are children stressed because they find literary really bloody hard but now everybody expects them to be creative too! Source - Professor Margaret Snowling.

panelledreverie · 19/05/2019 22:29

We’re pedalled the illusion of choice and control with birthing classes - lucky if you do feel your choices worked, not superior planning.

MyKingdomForBrie · 19/05/2019 22:38

Can't really see any smugness, had never heard of her but been to have a look at her insta and smug certainly doesn't seem the word.

I think she's probably not the best placed to advise on nutrition, not being a nutritionist.

Also I do think being vegan in pregnancy and breastfeeding needs a huge amount of dedication and information to ensure mum and baby get the nutrition they need, ok if you have endless money time and support but really a difficult thing to advocate to the average working parent.