Cadbury DarkMilk - Marketing Ploy??

[Honeydukes92]

So I saw an advert for dark milk Cadbury bars the other day. Starring a pop star from a band (admittedly before my time) strongly trying to appeal to the 40+ market.

If you don’t know who I am then you’re too young and can sod off...basically 🙄 Awesome!

I’ve tried dark milk and it’s nice, but it’s basically what Cadbury used to taste like 10 years ago.

So I was sat there, watching this advert, which was basically saying - If you’re old enough to remember a time before we made our chocolate greasy, sugary and crap...we’ve made a bar for you. But its definitely YOUR tastes which have matured and not our chocolate which is now a diluted Hershey’s mess!!

AIBU or is this a terrible marketing ploy?

I currently have 5 large Cadbury Easter eggs in my house which will be donated to food bank as nobody here will touch them 🙈

I have not seen this advert but I want to try the chocolate!

I don't remember Dairy Milk tasting like that before, it's definitely a darker chocolate, not very dark but decidedly more so than Dairy Milk(even ten years ago).

The Easter eggs don’t taste the same as the bars of dairy milk.

I don’t know how to link but I imagine it’s on YouTube.

It’s pretty good chocolate but it’s more expensive and you don’t get as much (very thin bar). To me it tasted very much like Cadbury used to 10-15 years ago but then I’m only in my mid twenties so I’m sure others will be more qualified to comment. It’s nof a dark chocolate (I LOVE dark chocolate) but not sickly milk chocolate either.

I mainly buy freddos and they are nice, but me and my kids are decidedly unfussy about chocolate! Plus I love Reece's peanut butter cups so probably not the best judge

Have tried some in Tesco, a woman was handing out tasters. Was really nice, bought two bars.

It is good chocolate but I just think they’re using this ‘your tastes have refined’ as a way to mask having seriously sold out their regular chocolate.

I may be in my 20’s ... but your chocolate is greasy and sugary and nothing like it used to be. Don’t lump everyone under 40 together and make out like we enjoy this Americanised twoddle 😂

It’s marketed as a ‘grown up’ bar, ime you do tend to like darker chocolate the older you get. I haven’t tasted it as I don’t buy Cadbury’s anymore because it mostly tastes like filth.

I imagine they’ve aimed for a richer flavour like the Hotel Chocolat 65% supermilk range. How successful that is, is anyone’s guess.

'old' Dairy Milk was creamier, not darker-chocolate tasting. Darkmilk doesn't remotely taste the same to me.

The only chocolate I've had recently that's anything like old-school 80s Dairy Milk used to be is Tony Chocolonely from Sainsburys. It costs an eye-watering £3.50 a bar, but is produced ethically and tastes so good that I've made a conscious decision to cut out all crap chocolate from now on, and treat myself to the occasional weekly bar of that instead.

Cadbury's have ruined Mini Eggs, not tried the DarkMilk but if it tastes like I used to, will give it a try.

Anyone know if there's actual milk in it instead of horrible palm oil?

Tbf, most adverts are patronising crap and often ageist, OP. Look at the ones for ‘over 50’s’ financial products and funeral plans, as an example, people who are working age (with probably another 10, 15, 20 years until retirement) standing in conservatories smiling about leaving ‘something for their loved ones’.

I know what you mean about the chocolate though, the recipe has changed and it now tastes rank.

Yeah that ad is ‘most of our choc is now crap so here’s a less crap one but it’s £££ if you want it. Ha!’

I really laughed at the Jason Donovan one!

I love Dark Milk, but those ads are pretty bad . Oh, Jason, how I loved you when I was eight

I just watched the ads posted.I quite like them!
I remember Jason and Kim
( I'm going to have Kids in America stuck in my head all day now!

I have no idea, burt the chocolate is just amazing, half way between light and dark, packs the punch of a dark, but with all the creaminess of a milk chocolate.

It is gorgeous!

There's still milk in it and it is only 40% cocoa AFAIK. So it's not even dark chocolate.

40%? That’s just milk chocolate, surely? Not a mix of milk and dark.

The popstar was Jason Donovan.

oooh um lead me to it!

It is true though that tastes change. I used to be able to eat caramacs and magic stars and now I can't.
It's also true that Cadbury tastes like shit to me these days, which I believe is down to their messing about with the recipe rather than me changing. I reckon if it tasted like it used to, I'd still love it.
I might try the darkmilk because I'm curious but I wouldn't buy it generally while lindt and Lily O'Brian's salted caramel buttons exist!

I love Darkmilk, it tastes nicer than any other Cadbury product.