Cadbury DarkMilk - Marketing Ploy??

[Honeydukes92]

So I saw an advert for dark milk Cadbury bars the other day. Starring a pop star from a band (admittedly before my time) strongly trying to appeal to the 40+ market.

If you don’t know who I am then you’re too young and can sod off...basically 🙄 Awesome!

I’ve tried dark milk and it’s nice, but it’s basically what Cadbury used to taste like 10 years ago.

So I was sat there, watching this advert, which was basically saying - If you’re old enough to remember a time before we made our chocolate greasy, sugary and crap...we’ve made a bar for you. But its definitely YOUR tastes which have matured and not our chocolate which is now a diluted Hershey’s mess!!

AIBU or is this a terrible marketing ploy?

I currently have 5 large Cadbury Easter eggs in my house which will be donated to food bank as nobody here will touch them 🙈

That's really interesting about changing the recipe to make Easter eggs

They should never ever have changed it in the first place
Cannot understand it

It's on special offer in Morrison's atm... to me, it just tastes like someone melted together a bar of Bourneville with a few chunks of ordinary Dairy Milk. It's still very sweet and it still leaves a greasy aftertaste. It's good that it doesn't have palm oil, and at least it's not another variation on Oreos, but I won't be re-buying.

Just tried some. V disappointing.
And def not the same recipe as former Dairy Milk.
It tasted like a mid range supermarket chocolate

It's perfectly fine. Very ordinary milk chocolate, no nasty waxiness or anything. Not like Diary Milk either. But I bet M&S milk is cheaper. This wasn't worth £1.41 for 85g.

Didn't like it. Odd taste. Nothing like old dairy milk.

I got a bar today. Its bloody lovely. So lovely that I bought a second one tonight too

It used to be MN received wisdom that Irish Dairy Milk was still the old recipe, if you could get hold of it. Is that true?

Cannot understand it When Kraft took over Cadbury's they gave out a load of publicity saying how they weren't going to sack anyone or change the recipes of the chocs.

WELL THEY TOLD A LOAD OF LIES. I reckon a boycott would be a good idea. Serve them right.

www.lovecocoa.com - i'm suprised people who keep going on about how much they used to love cadburys haven't got into this brand, it's made by the great-great-great grandson of John Cadbury who seems very ethical to say the least...

Prompted by this thread I bought a bar in the supermarket.

I'm not impressed. Yes, it's definitely a better quality chocolate than the shite which passes for Dairy Milk these days. Not difficult. But it doesn't taste like old Dairy Milk, it's definitely darker, and sugary-er too.

It's OK. I think I still prefer the Aldi one and as others have said I don't really want to be giving money to Cadbury any more.

@Duster12 maybe because that love cocoa whilst very nice i'm sure is all single origin cocoa nibs and early grey fancy stuff so I very much doubt is anything like the old cadbury either