Cadbury DarkMilk - Marketing Ploy??

[Honeydukes92]

So I saw an advert for dark milk Cadbury bars the other day. Starring a pop star from a band (admittedly before my time) strongly trying to appeal to the 40+ market.

If you don’t know who I am then you’re too young and can sod off...basically 🙄 Awesome!

I’ve tried dark milk and it’s nice, but it’s basically what Cadbury used to taste like 10 years ago.

So I was sat there, watching this advert, which was basically saying - If you’re old enough to remember a time before we made our chocolate greasy, sugary and crap...we’ve made a bar for you. But its definitely YOUR tastes which have matured and not our chocolate which is now a diluted Hershey’s mess!!

AIBU or is this a terrible marketing ploy?

I currently have 5 large Cadbury Easter eggs in my house which will be donated to food bank as nobody here will touch them 🙈

Waitrose do a lovely dark milk chocolate. I always treat myself to one of the little bars when I'm in there. I'll carry on buying that rather than give money to Cadbury's.

Well it doesn't have shitty palm oil in it which is a good thing. They have ruined standard dairy milk.

Justicegf that's really useful information that it's gluten free. Cadbury chocolate used to be fine and then they started making all those bars with cookies and wheat and crap to fill it out cheaply and use less actual chocolate and I stopped being able to eat Cadburys at all (I'm coeliac).

If there's no gluten warning I'll try it!

I hadn’t seen the ads till now, they’re awful.

Your review OP makes me want to try it!

I didn't like it at all. It was the worst mix of sweet and bitter to me. Not seen the ad.

The best chocolate available at the moment is co-op own milk choc and sea salt. Delicious.

The waitrose dark milk is cryptonite. I've had to stop buying it.
www.waitrose.com/ecom/products/waitrose-1-intense-milk-chocolate/814123-287765-287766?gclid=Cj0KCQjw2IrmBRCJARIsAJZDdxA_SWoX-0S9J-_I3f-ivncmdaDB2dQ2GCEfdOg8O8e1DFOdLyUtI3QaAtbpEALw_wcB&gclsrc=aw.ds

Cadbury's chocolate is horrible taste and quality wise. Really don't know who's buying it.

Cadbury's dark chocolate?! I need this now!!

Bit of a derail but I was rummaging through DS's Easter basket the other night and discovered my favourite, mini Creme eggs..

What the Pete has happened to them?!

I was furious!

Basically 99% chocolate with a pin sized blob of the creme!
I ate about twenty, eating every one thinking it must of been a duff one, and moving on to the next..

When I got to the twentieth, I realised this was no joke!

My life will never be the same again

it tastes lovely.

I'll have to take your word on that .

I do love their bournville chocolate though. Didn't realise it was only 36%.

Personally- I would still pick a bar of Sainsbury’s own dark chocolate over Cadbury dark milk.

50p for 100g and it’s pretty much the same milk/dark combo. I originally bought it to do ganache for a cake but started nibbling and now snack on the full bars.

I don't think it tastes anything like Dairy Milk used to. I think it's ok but reminds me a bit of cheap dark chocolate. I still prefer normal Dairy Milk even though it's gone down in quality.

How does it compare to Bourneville? Darker or similar? It sounds nice I might get some to try. I like Cadbury choco though.

BabyDarlingDollfaceHoney

Nothing like each other.

Darkmilk has a higher cocoa content but also a high milk content.

Hmm I can't quite imagine what it is like... I will have to five one a whirl!

To the person above, I also thought their cadburys Easter eggs tasted better. Is it because of the thin chocolate or do they actually use a different recipe?!

I had some free samples of this in Dotty Perkins of all places, it was much nicer than CDM but still lacking a certain something I think.

Theres better chocolate on the market cheaper, Lidls and Aldis own chocolate is very good, Sainsburys own is nice, an Lindt which is a bit dearer.

Green and Blacks or Hotel Chocolat are the way forward!

@purpleme12 it’s a different recipe to be able to get it so thin and shape it. I forget exactly but I’m sure it was less palm oil to be able to shape it so that’ll be why it’s nicer!

lovecocoa.com/

I'm off to buy a bar. I don't like any of Aldi/lidl/m and S/hotel chocolat/Sainsbury's

Maybe my tastes have changed but I LOVED dairy milk as a child until they changed it about 14 years ago

So you'd love Love Cocoa then..

Cadbury’s is just a massive disappointment now. Awful that they ruined it - yet people keep on buying it.

I agree with a poster up thread who recommended Tony’s Chocoloney. You can taste the quality.

Yes, yes, Easter egg chocolate does taste better. Maybe stock up now while the shops are selling them off cheaply?

I was excited when I heard about dark milk, but thought it was vile. So still not eating any Cadbury. Shame as I used to love dairy milk.