Cadbury DarkMilk - Marketing Ploy??

[Honeydukes92]

So I saw an advert for dark milk Cadbury bars the other day. Starring a pop star from a band (admittedly before my time) strongly trying to appeal to the 40+ market.

If you don’t know who I am then you’re too young and can sod off...basically 🙄 Awesome!

I’ve tried dark milk and it’s nice, but it’s basically what Cadbury used to taste like 10 years ago.

So I was sat there, watching this advert, which was basically saying - If you’re old enough to remember a time before we made our chocolate greasy, sugary and crap...we’ve made a bar for you. But its definitely YOUR tastes which have matured and not our chocolate which is now a diluted Hershey’s mess!!

AIBU or is this a terrible marketing ploy?

I currently have 5 large Cadbury Easter eggs in my house which will be donated to food bank as nobody here will touch them 🙈

I just think they’re using this ‘your tastes have refined’ as a way to mask having seriously sold out their regular chocolate.

I agree. Make something shite, then revert to the original version of it, call it something else and charge more for it. Lazy technique.

Montezuma's do a nice 'dark side' milk chocolate, if anyone's looking for an alternative.

Haha! 40 something here and hadn’t seen those ads yet (Saw some on bus stops yesterday). I like the Jason D one.
But that bar of chocolate looks incredibly thin!! I might try it but I’ve got 3 Easter eggs to finish first.
I have stopped buying dairy milk which was my fav as a teenager/in my twenties, it’s got no flavour anymore and doesn’t melt in the mouth in the luxurious way it used to. Happy memories, tho, of my husband to be buying me bars to let me know he liked me.

QueenOfTheTofuTree

I don't think it is claiming to be dark chocolate- it is a "dark milk" chocolate.
Dairy Milk is 26% cocoa solids, Cadbury bournville is 36%.

I don't care if it isn't a "proper" dark chocolate- it tastes lovely.

No palm oil in it according to their website (it lists palm oil in the regular dairy milk)

"Sugar, cocoa mass, cocoa butter, skimmed MILK powder, MILK fat, emulsifier (SOYA lecithin), natural vanilla flavouring."

I'm curious to try the Tony Chocolony suggested up thread. Is that Sainsbury's own brand or will I be able to get it elsewhere?

Well the ad makes me want to try it so it's worked anyhow!

I'm 49 and I bought a bar for my Mum and had a square myself. Its not like Cadburys dairy milk was back in the day, its more a mixture between a dark chocolate and the new dairy milk I think.
From what I can remember dairy milk in the 1970s and 80s etc, tasted more like the taste of a flake now, but obviously not the texture. It was more chocolatey and creamy than it is now.

Unlike most of the Cadburys range, it's gluten free. Which is epic for some people to finally be able to taste Cadbury at all.

Ok, missing the point totally, but .....yes Jason, I do remember the mullet. And the wedding, swoon 💕

Actually I think it’s quite clever because I think you’re right - it’s only older folk such as myself who know how hideous chocolate is now, these poor young’uns don’t know any better.

Still, it’s done my waistline a world of good because I never eat chocolate now

I've tried it and thought it was a bit meh. I only really like Aldi's chocolate now, apart from M&S Swiss stuff.

I’ve tried dark milk and it’s nice, but it’s basically what Cadbury used to taste like 10 years ago.

I did wonder this.

I also said to my DH when Cadbury’s chocolate went south in about 2009 that in a decade they’d bring back the original recipe at an inflated price. I’m here to collect my free chocolate prize.

I laughed at the Jason Donovan one earlier. It’s not meant to be taken seriously, but I suppose the dog getting off the couch and walking away at the ‘especially for you line’ is lost on those who don’t know anything about Kylie and Jason.
Cadbury’s Darkmilk is my favourite at the moment but it was my 18 year old dd who introduced me to it. Don’t think she’s going to stop eating it just because the advert implies, in jest, that she’s too young to appreciate it.

What's it like compared to Cadbury Bournville? That's also a 'dark' chocolate that isn't very dark at all.

Salted caramel darkmilk is absolutely fantastic.

Hotel Chocolat basic milk chocolate slab contains a minimum of 40% cocoa solids. That is the lowest they go in terms of milk chocolate.

Green & Black’s milk chocolate bar contains a similar % of cocoa solids at 37%

Waitrose own brand Belgian milk choc bar is 31% minimum

Milka Alpine milk is 30% mimimum

Cadbury make really shit quality ‘chocolate’.

Narya

It's not much like Bournville chocolate, has a milkier taste, much creamier.

Oh sinkgirl I eat more expensive chocolate now so the waistline is still in need of help! The Moo Free Original bar Is amazing, no palm oil or dairy (but you wouldn't know). Also less sugar than their first bar.

Both the Milka & the Waitrose are cheaper per 100g than Dairy Milk std recipe, btw

I cannot eat milk chocolate nowadays, it tastes disgusting to me.

I used to love milk chocolate when I was younger, but I've noticed that many of the traditional brands have messed with their recipes and increased the use of the cheaper ingredients, so that their milk chocolate just tastes of sweet fat - which is essentially what it is!

I'm a 70% chocolate solids person now, so suspect that I'll find Dark Milk too sickly as well. I find the ads vaguely amusing though and quite like seeing Kim and Jason again - looking well too.

DH bought me some yesterday, really nice and I’m not a huge chocolate bar fan.
I will look out for the adverts

I've tried it, it tastes of cocoa powder and oil.
Grim.

You're being unreasonable just because you think Jason Donovan was in a band - he wasn't, he was a solo artist (unless you count his duet with Kylie, obviously!).
Claiming you're too young to know who he is, is a cop out too - when I was younger I still knew loads of older artists!
I thought the advert was very funny to be fair, but it still wouldn't make me want to try a 'modern' Cadbury's chocolate - they've changed so much, they're not even recognisable now!

Salted caramel darkmilk is absolutely fantastic.

Uh oh. My arse just grew a few cm just reading this sentence.

I thought she meant Kim Wilde was in band, but I haven’t RTFT so could be wrong