To be fucked off by this advert??

[LurpakIsTheOnlyButter]

Vicks. Man ill, wife sooths him with some Vicks rubbed on his chest. Child ill, she does the same.

Obviously mother/wife is never I'll, never requires care. Too bloody busy pissing around rubbing bloody Vicks vaborub on all the useless twatting men.

The advertisement fails to mention later on when she is chucking her guts up having contracted campilobacter and no one can be arsed to see if she is still alive or make her a cup of tea because the footy is on and they have to ring for a pizza.

Why is this still ok in this day and age??

Think you might be over thinking this - are you currently on the bathroom floor by any chance OP?

I really hate this advert too. I'm glad some one else feels the same way. There is something slightly nauseating about the way an adult man is being babied, he has a cold not the plague. I don't mind the mum tending to the kid as much. When I was little it was always my dad who applied the Vicks on me. I suppose they wanted to portray it as being for adults too..... I just wish they had dome it in a slightly different way.

My DH beat me to shouting out ‘everyday sexism’ when this ad came on, this has now become a sport in the Boo household on who can spot the everyday sexism first. I agree OP.

Yes!! My people! It got right on my tits too. If DH asked me to apply vicks on his chest I'd look at him like he'd grown an extra head, and perhaps a head tilt while I asked if he wanted me to sing Soft Kitty to him as well!

In fact he has a cold at the moment, and he's just got into bed with some on, applied by his own fair hand. Whoda thunk it

There is nothing wrong with me apart from a cough and a cold. I've been to work, sorted the kids and had tea in the slow cooker at 8am.

I'm just bloody knacked off with this sexist shit. I've just been on holiday which I organised singlehandedly, flight, villa, tickets, minibus for 10 for us to drive.

Then I got told I wasn't safe to drive the bus because we were abroad and it was safer if a man did it. I'm fuming! I actually ranted in front of DC that a penis does not make you safer or more capable.

Everyday sexism has a lot to answer for

I think we should burn all the men. That will teach them. I'm sick of being a lesser class being because I have a vagina

I was waiting for the clever twist that subverted the sexist assumptions of this advert. . . but it never came

I hate it too! DH just looked confused as I ranted at the tv.

I thought there was going to be a twist too ...but no. I growled at the TV when I saw it the first time. And then had to explain to my dc what was wrong with it.
Very patronising

Well, I’m only guessing now but I’m pretty sure if they’d had the man applying the vicks to the woman’s chest there’d have been a huge uproar...

Who told you you couldn't drive the bus?!

Oh my god I said the same thing to my husband the other day! It had me raging! It's like a 1950s cooker ad ffs.

@ILoveAutum he's got a cold not dying ffs. He can put his own fucking vicks on his chest!

My DH said he was happy to drive, mil said she would not feel safe if I drove and friends agreed.

I told mil I would refuse to drive her at home and she could get a taxi from now on.
But nevermind, what about the vick rubbing?

Why are we subjected to this utter shit in 2018?

Tweet @pguk Proctor & Gamble to complain

Oh god, there isn’t another sexist advert out again. I’m sure I saw one the other day, and mum featured in a similar way. I’ve forgotten which ad it was now. But thought 🤔

I’d be hacked off if I was told I wasn’t safe driving a mini bus abroad. I had to take over driving from dh when we were on holiday. Not only did he keep getting us lost, he was putting us in danger.

There’s a sexist holiday one too. Can’t remember it now but the kids have their special idea of a holiday, so does the dad, but stuff the mum, because she’s too busy packing for every bugger and waiting on them hand and foot during the holiday.

Everyday sexism.

The vicks one would piss me off.

Arghh. I’ve just watched. It’s utterly shite.

It's the aptamal add 2 baby boy's 1 shown as a mountain climbing as adult , other 1 a scientist but the 1 girl a bloody ballerina

Yes! This ad really riles me, I thought I’d gone back in time or something. Was hoping she’d also put a huge dollop of Vicks under his nose so strong it would make his eyes water and his nose hair singe, that would get him out of bed a bit quicker !

I agree! My mum and I screamed at the tv the first time we saw that ad. How can a brand advertise that in 2018?! Unbelievable!

Mmm. It is better if somebody else applies it. I think it’s a nice advert 🧐

Soft kitty warm kitty little ball of fur.

maybe... but... imagine if it was the man, husband, whatever label the male uses, was rubbing the vicks on the womans chest.... would be the same sorta outrage

Well I think it’s just because it’s a statistical fact that men spend less on medication and visit the GP far less.

I suppose they are just appealing to their captive audience-woman (maybe ever so patronisingly).

Also, biologically, woman are more dominantly care givers- suppose advertising team were aiming to sell product than too appease sexism.

I’m all most certain woman are going to be the higher consumer in this product even with the poor choice of advert.