To be fucked off by this advert??

[LurpakIsTheOnlyButter]

Vicks. Man ill, wife sooths him with some Vicks rubbed on his chest. Child ill, she does the same.

Obviously mother/wife is never I'll, never requires care. Too bloody busy pissing around rubbing bloody Vicks vaborub on all the useless twatting men.

The advertisement fails to mention later on when she is chucking her guts up having contracted campilobacter and no one can be arsed to see if she is still alive or make her a cup of tea because the footy is on and they have to ring for a pizza.

Why is this still ok in this day and age??

Gave me the utter rage this advert. Why the fuck can't a man rub his own Vicks on, he hasn't lost the use of his arms FFS! Infantlises men so I'm sure why men don't get the rage at these pathetic adverts!

I was going to mention the Alexa one too. "Well done you, you are such a clever boy for keeping your baby alive for a whole day, even though I have talked you through every second of it." If he's that incompetent why trust your child with him? Why even have a child with him? It's not ironic, it's patronising shite. Deeply unfair to the men who manage just fine to look after their own kids without receiving a certificate of achievement at the end, and deeply unfair to women who do this all day every day without a cheering squad needed. And it just entrenches the idea that men really aren't able to do this looking after a baby thing without help, which gives reassurance to those men who do genuinely think like this, and makes them think they are right and have a point.

My people!! I've been ranting about this ad at home for weeks now and it never seems to come on when dh is around so he has no idea what I'm so cross about...

The man in the advert could quite easily apply his own Vicks. It's a cold, it's not affecting his arms and legs.

DP does my vicks as I always get it under my nails and end up rubbing my eyes if i do it. In fact he is in charge of all vicking in our house except for the two teens who do their own.

And it just entrenches the idea that men really aren't able to do this looking after a baby thing without help

there's no way in hell I'd have left any man looking after one of my babies, though

Nobody rubs Vicks into their nipples surely

Sounds like a very specialist interest. Going from the list of 'never googles....' I have learnt about on here, I wouldn't be surprised by anything really.

Advert sounds awful. Did they get their inspiration from that Boots ad a couple of years ago where the two women with heavy colds met in the street and chatted about their mile long preparing for Christmas lists, while their DHs were tucked up on the sofa 'dying' from a sniffle.

I'm disappointed they never made the follow up to the Morrisons Christmas one where the woman was run ragged doing everything for her family with the subtex 'well if you don't do it, no-one will'.

Next year would show her family sitting around an empty table in an undecorated house while she laid on a sunlounger in the Caribbean sipping cocktails and being served canapes by a hunky young scantily clad waiter.

Juells, are you serious? Are men incapable of childcare?

Really couldn't give a shit and have no desire to see it either way, her rubbing vicks on him, him rubbing Vicks on her. I get the sexist point though.

I put Vicks on DP once, when were both students. I was a bit too generous with my application, and he spent the rest of the night shivering from the menthol chill until I wiped it off. He has refused to let me go anywhere near him with Vicks ever since.

I am wondering if the advertiser's decision was partly down to men/children not having breasts to navigate around.

These adverts do make me heave, but I also wonder, what do we about the fact that generally, it is the woman looking after a man baby and not the other way around. Should TV reflect that for realism sake or turn it on its head to try and change the culture?

I complained to the ASA about this advert a few weeks ago - the response was that new guidelines are being drawn up to avoid sexist adverts and as such they didn’t feel it fell within their remit

Would you complain if it was a man caring for another man? ( gay couple ) or a woman caring for another woman?
Is it just the fact that it’s a woman caring for a man that angers you?

YANBU, it drives me mad. But it appears from some of the responses to this thread, and others, that a large minority of women don't see, don't care or perhaps even like women being portrayed in stereotypical roles.

Keep your eyes peeled for the Toffifee one too. A woman brings the chocolates home and the kids (including the man, obviously) gather around for their sweets.

It's nowhere near as bad but it still gives me the rage!

Blimey, glad I'm not in surferjet's house. Where if you are not servile in 'caring', the only alternative is shoving things up people's rectum.

No shoving Vicks up your arse really will burn!

I think him throwing his used tissues on the floor is also very very irritating. Let's have a guess who's supposed to pick them up!

Why couldn't the man find the Vicks in the cupboard, put it on himself and then also on his child? Or equally a woman in that role would be fine.

It's the message "women have to look after men" that is so crap.

I have noticed some great ads recently that do try not to be sexist and show men differently. There's one for a cleaning product (can't remember what) where the man cleans up and is thrilled with the results. There's a home store one where an older man is really excited that the saucepan he wants is on special offer :o

It can be done and in doing so they will make a better ad that appeals to more people.

They also seriously need to sort out nappy ads, they are all the same with a mum and a cooing baby in a beautiful beige room. I'd love to write an ad where a man changes a poonami then takes the baby to his wife for a BF as she relaxes on the sofa.

that Boots ad a couple of years ago where the two women with heavy colds met in the street and chatted about their mile long preparing for Christmas lists, while their DHs were tucked up on the sofa 'dying' from a sniffle.

YES! I really lost my shit ranting about that one!

Surely a better ad would be a parent faced with clothes destroying nappy explosion is advised by another parent to use WhateverBrand nappy. Then show first parent experiening a future of nappy changes that don't require full body wash and new clothes.

No cooing or perfect beige rooms required!

My dh completely looks after me when l am sick and l am a total loser when he is sick. He constantly fusses over me while l always find something l need to do as l definitely would not have made a nurse. He also did all the dcs illnesses. Even now they are away they call him when they feel ill wondering what they should do.
When ds2 was heading off travelling with a mixed group he gave him all the instructions about what to do if anyone was ill.
Yesterday ds1 called him as his gf was ill and he needed advice. In this house nursing is not the womans role.

Bit like today when I was putting the bin out, the guy over the road who was doing the same shouted over to me 'isn't that a man's job?' And laughed, he'd just got out the car from dropping his son off at school which is round the corner 🙄 so I shouted back 'well you've just done a 'woman's job' so we're doing our bit for equality wouldn't you say?' He put his head down and went off

Ethel80

Juells, are you serious? Are men incapable of childcare?

I don't care whether anyone approves or not. If I wasn't looking after my baby myself I'd want a woman doing it. I certainly left my babies for a few hours with DH, but it would only be for a few hours. There are plenty of women I wouldn't leave a baby with as well.

Get a life

Re sexist TV advertising, can anyone post a link to the Mitchell and Webb sketch on this - it's on YouTube, M&W TV sexist advertising - bloody hilarious. Can't seem to post a link on the iPad.

It got right on my tits too.

Ouch! Vicks would tingle there!!!