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Original poster

To be fucked off by this advert??

163 replies

LurpakIsTheOnlyButter · 14/11/2018 00:09

Vicks. Man ill, wife sooths him with some Vicks rubbed on his chest. Child ill, she does the same.

Obviously mother/wife is never I'll, never requires care. Too bloody busy pissing around rubbing bloody Vicks vaborub on all the useless twatting men.

The advertisement fails to mention later on when she is chucking her guts up having contracted campilobacter and no one can be arsed to see if she is still alive or make her a cup of tea because the footy is on and they have to ring for a pizza.

Why is this still ok in this day and age??

OP posts:
1forAll74 · 14/11/2018 04:15

I don't think the advert is sexist,,it just makes me laugh. comforting and soothing your child with some Vick rub is sweet, and a lovely thing to do,, but when it comes to the fit looking guy in the bed,with a bit of a cough,its all very naff,, the ad maybe saying, oh yeh,we all know men have serious man flu when they cough four times.

Mummyoflittledragon · 14/11/2018 04:15

Haven’t seen the ad. I don’t tend to watch live tv anymore. If it is oh so offensive to put vicks on her chest and toward her sternum. the man could have rubbed it on her back!

Mokepon · 14/11/2018 04:24

I saw this and thought the same.
And then I realised that if the man rubbed vicks on the woman it would be too sexual and only shown after 9pm, the poor men wouldn't be able to cope.

GulliverUnravels · 14/11/2018 04:26

Mummyoflittledragon I came on to say the same. I haven't seen the advert either but my DH and I both rub Vicks on the other's chest and back if they're ill. The advert could have easily shown the man rubbing it on the woman's back. Or even just the top couple inches of her chest. Nobody rubs Vicks into their nipples surely?? Confused

tinytemper66 · 14/11/2018 04:42

I have said this is unacceptable too! Who rubs Vicks into her back and chest when she is ill?

WizardOfToss · 14/11/2018 04:58

This reply has been deleted

Message withdrawn at poster's request.

lovetherisingsun · 14/11/2018 05:23

the ad maybe saying, oh yeh,we all know men have serious man flu when they cough four times

Lol, this. I hate that men have needs of us at the best of times, can't they just rub Vicks on themselves ffs? :)

puddingjuly · 14/11/2018 05:47

What about the ( I think it's Alexa) advert where the Mum leaves Dad with the baby and the basically baby steps him through the day via Alexa ! At the end the machine tells him his wife says he is doing a great job.

FML

FrenchFancie · 14/11/2018 05:56

A) there is no evidence whatsoever that women are ‘biologically better’ at caring. Society has for years placed women in that role, but we don’t have a ‘caring’ gene lurking on our double X chromosome.
B) similarly men have been told for generations not to go to the gp as it’s ‘unmanly’ to take medication (although not to complain about being ill all the time)
C) this advert is sexist twaddle
D) it’s important to stand up to such sexist twaddle as it feeds into the stereotypes of women being more caring, thus placing women back in the caring role (see point A)

I really am sick of this shit.

NonaGrey · 14/11/2018 06:04

I haven’t seen the advert so can’t comment but this is appalling:

I've just been on holiday which I organised singlehandedly, flight, villa, tickets, minibus for 10 for us to drive.

Then I got told I wasn't safe to drive the bus because we were abroad and it was safer if a man did it.

Your MIL and friends agreed that women aren’t safe to drive?

I might have taken myself offf home at that point.

bandito · 14/11/2018 06:35

What about the ( I think it's Alexa) advert where the Mum leaves Dad with the baby and the basically baby steps him through the day via Alexa ! At the end the machine tells him his wife says he is doing a great job.

I was about to post that! Drives me and DH up the wall. It's awful, patronising guff.

BitOutOfPractice · 14/11/2018 06:41

Nobody rubs Vicks into their nipples surely??

I'd imagine that would burn! Shock I'd like to do it to the man that authorised this ad though. See how he likes them apples!

BitOutOfPractice · 14/11/2018 06:42

And YY to the Alexa ad congratulating the man for looking after his own child badly for one day. My eyes nearly roll out of my head at that one. Ranting may also be involved

EmbraRocks · 14/11/2018 06:56

lurpak please hold your MIL and DH to the never again task of you chauffeuring them anywhere- what with your female driving skills being so incompetent for them!!

PerverseConverse · 14/11/2018 06:58

Ugh I hate them amazon one where dad is looking looking after the baby and Alexa tells him everything he needs to know st various stages throughout the day along with giving him a virtual pat on the back to tell him what a good job is doing and his partner loves him. Gives me the rage.

EdisonLightBulb · 14/11/2018 07:05

Of course we could all complain to the ASA and see what they had to say about it.

ThreeGlasses · 14/11/2018 07:07

I don’t have live tv is there a link?

Bananasinpjs123 · 14/11/2018 07:15

My theory is the sexist adverts are not designed to be sexist but designed to target the person who is most likely to do the shopping. Lets be honest gilts the women who do most of the shopping. Not all but most. Maybe we should delegate more of these jobs to men and then the advertising companies would target their adverts more to them. Everyone has a role to play in changing the way the world works and thinks. But I'm sure I will be told in a mo that I am still stuck in the 1950s. These adverts don't bother me much because advertising doesn't work on me. I buy what I need. Mainly based on price because I'm a tighwad and normally buy supermarket brands

Bananasinpjs123 · 14/11/2018 07:16

Lurpak. Your mil is exactly the stereotypical customer I am talking about. They need to change their ways before brands and advertising will

Juells · 14/11/2018 07:21

ILoveAutum
Well, I’m only guessing now but I’m pretty sure if they’d had the man applying the vicks to the woman’s chest there’d have been a huge uproar...

Thass what I thought too.

Juells · 14/11/2018 07:27

Lets be honest gilts the women who do most of the shopping. Not all but most. Maybe we should delegate more of these jobs to men and then the advertising companies would target their adverts more to them.

It's lucky we're still the main shoppers, or all the MRA and TRA boycotting campaigns against Mumsnet would have succeeded in closing it down. Then we'd have nowhere to rail against the injustice Grin
The ad agency could easily have had a man applying Vicks to his own chest, or to his elderly father. Ad agencies seem to have a really weird take on women, though - I often see ads where the woman character is acting as if the man is a complete moron. It's as if whoever writes ads has no idea how actual real live women behave.

Bananasinpjs123 · 14/11/2018 07:34

I agree juells but let's think how many men are going to buy Vicks in advance of being ill compared to most women who pre empt these things

surferjet · 14/11/2018 07:35

I think it’s a lovely caring advert tbh. Are women not allowed to care for their husbands/ partners?
Perhaps the woman should be sticking the jar of vicks up his arse and telling him to fuck off out to work. Hmm

Juells · 14/11/2018 07:36

I think it’s a lovely caring advert tbh. Are women not allowed to care for their husbands/ partners?

This is how girls are conditioned to believe that they have to look after everyone else, that they're not the centre of their own world, merely handmaids in everyone else's.

fizzledays · 14/11/2018 07:43

@Lurpakistheonlybutter

YES!!! God it makes me mad!!! The doting mother and wife rubbing vicks lovingly on her families chests... URGH. So glad not just me!!!