Jamie Oliver's 'jerk rice'

[PPPMA]

Jamie Oliver has been accused of cultural appropriation for calling a new product "punchy jerk rice".
The decision to label the microwavable rice "jerk" has been criticised, because the product doesn't contain many of the ingredients traditionally used in a Jamaican jerk marinade.

What we think of this?! As someone of Caribbean descent, who loves jerk, and raised an eyebrow when I looked at the ingredients, I couldn't help but raise an eyebrow... not offended, just baffled!

AIBU to think that if you create something new, you call it something new...?

I think black and brown people would be more inclined to put aside all that's been done to them if they didn't experience widespread racism for a couple of generations. Now there's a thought!

On a lighter note, is there any Jamaican/ Caribbean recipes that don't have a chilli or 5 thrown in? I've got 2 spice avoiders in the family, but I bet the kid will be happy with all of the mango.

Of course it’s bollocks no one owns a recipie or a style of dress!

Dawn is a massive idiot and always was.

In Jamaica are Jamaicans banned from selling fish and chips?
What does that even prove ? 🤣

It doesn't prove a single thing. I am trying to find out what is so offensive about an English person selling Jamaican food and contrasting it with how ridiculous it would be if their were hysteria over a Jamaican person selling English food.

But there are never any explanations just howls from the professionally offended.

So if he sold the exactly same rice tomorrow and named it punchy "shepherd's pie" rice there wouldn't be any wtf's or raised eyebrows at all? Really?

Apologies OP. I think I was one of the ones that derailed the thread. But that said all I wish is that your skin glows and your edges grow

But I agree with the premise of this thread.

Cheshire I hate pepper. My grandma always cooked Jamaican food minus the heat/pepper. Sometimes she boiled a scotch bonnet with the dish just for flavour, or removed the seeds.

I didn't think PPPMA sounded offended. Just baffled. With online discussions a tiny thing can become massive.

I deffo won't be buying the rice - I don't buy pre flavoured stuff. Also not keen on curry paste - always tastes of vinegar. Dolmio is disgusting too. One of the nicest things about eating in Italy is the fresh taste of the ingredients, so Dolmio is the total opposite.

I used to think Jamie Oliver was gorgeous.

@Walkingdeadfangirl because it's not jamaican food and it doesn't use the ingredients of one?

Who would buy it?

Bet Jamie oliver would; specially with a sloush of chilli sauce and eaten a glug of Jamaican jerk beer

The term "professionally offended" is just another term to silence and ridicule us. Oh well...

Don't think Nigella was the first person in the entire world to add cream to carbonara.

Why would Nigella want to add cream to the Italian Police Force for?

The rice is jerk only in name...unlike Jamie.

Kinell @PPPMA  I was only popping back to say thanks for explaining that the 'jerk' didn't even constitute real 'jerk' but I see the thread has taken a fucking weird different turn...

@LemonysSnicket What a wonderful topic, did you learn any hilariously random facts during your research? Was it limited to certain cultures or more generalised?

It doesn't prove a single thing. I am trying to find out what is so offensive about an English person selling Jamaican food and contrasting it with how ridiculous it would be if their were hysteria over a Jamaican person selling English food.

IT IS NOT JAMAICAN FOOD THAT IS THE POINT! Good lord.

...and your edges grow

Iyam dead

@VladmirsPoutine I feel you and don't disagree with what you're saying. I choose not to engage with it however as I end up frustrated and disappointed. You sound like an interesting person however!

Ah thank you! You too

IT IS NOT JAMAICAN FOOD THAT IS THE POINT! Good lord.

IF ITS NOT JAMAICAN FOOD THEN WHY ARE BRITISH JAMAICAN PEOPLE ANYONE OFFENDED BY IT? Good lord.

It doesn't prove a single thing. I am trying to find out what is so offensive about an English person selling Jamaican food and contrasting it with how ridiculous it would be if their were hysteria over a Jamaican person selling English food.

Have you read the OP?

@Walkingdeadfangirl 🤣🤣 why are you doing this too me? Sorry, it's too much!

But there are never any explanations just howls from the professionally offended.

It's been explained numerous times. The problem is not that he is selling carribean food. It's that he is taking a term relating to the preparation of meat using certain spices and applying it to a rice dish that doesn't even contain those spices.

Jerk relates to rubbing a spice mix into meat and letting it flavour the meat before you cook it.

Its not a generic term for carribean spiced food. You can't jerk rice!

It's like selling 'basted pasta' or 'marinated noodles' as a dry product.

*to not too

@Walkingdeadfangirl WHY ARE YOU SO FUCKING OBTUSE??

Myself and others have explained on this thread. FFS!

It's been explained numerous times

No actually it hasn't. Many people have explained that the UK makes food from every other country in the world that bares no resemblance to the food in its country of origin. Yet no one cares.

What is different about Jamaican food terminology that makes it different/special from any other country?

You're just being silly now Walking