Jamie Oliver's 'jerk rice'

[PPPMA]

Jamie Oliver has been accused of cultural appropriation for calling a new product "punchy jerk rice".
The decision to label the microwavable rice "jerk" has been criticised, because the product doesn't contain many of the ingredients traditionally used in a Jamaican jerk marinade.

What we think of this?! As someone of Caribbean descent, who loves jerk, and raised an eyebrow when I looked at the ingredients, I couldn't help but raise an eyebrow... not offended, just baffled!

AIBU to think that if you create something new, you call it something new...?

Don't think Nigella was the first person in the entire world to add cream to carbonara.

No But she was the most noticeable.

If you hate this idea then don't buy it. If it is popular them the product line will survive.

Jay dot your summary is sad but the world is changing for everyone at the moment. You can still retain your cultural but we should perhaps all now look forward to create a new shared one for our children.

No kids I am in Egypt right now and sitting with several Egyptians to double check with! There is nothing called flatbreads!! There's ayesh baladi and ayesh shami. The latter is sometimes called Lebanese bread and I have occasionally found it in England. It has quite a different texture to the flatbreads you find in England. Secondly, duck isn't very widely used and I've certainly never seen it in a wrap. Honestly I've spent enough time eating and cooking in Egypt to know what I'm talking about!

Well I'm half Greek but born in the UK. I couldn't give a toss either way but, my mum would be going loco over who invented humous....and baclava.....and so on!

I strongly recommend looking at the comments on Twitter about this if you want a good laugh!

Goatwoman, Turkey

Sharing culture is not even the issue here. Jerk cannot be rice but people are here to shut me up and tell me it can be. People who have a whole different name for a potato pie cooked without lamb. Culture.

I'm Jamaican and couldn't give a shite jerk rice isn't even a thing anyway. Let him do what he wants the looser

@PerpendicularVincent Only on mumsnet could a thread about Jamie Oliver's questionable rice morph into the white population atoning for the sins of their ancestors.

It really wasn't my intention. So sorry! I am not involved in that part of the conversation 😬

@Walkingdeadfangirl blimey!

Could this all be a marketing ploy?
Could the people who started the original complaints on Twitter be plants?
Let’s face it we wouldn’t be talking about it otherwise.

@SimonBridges possibly! I can't imagine anyone buying it though. Have you tasted jerk before? Jerk rice would just be plain weird. Ya need some meat!

I’m vegi so jerked anything tends to be off the menu.

I agree PPPMA, your posts have been reasoned and fair and you haven't been involved in some of the more, erm, extreme, parts of the discussion

He should rebrand his stupid fat puffy face and call it jerk off.

Maybe it was meant to say "punch a jerk" rice, lol.

I'm with most others, in that I think this culturally appropriation is a load of crap, and ppl just seem to love to be offended nowadays, especially on someone else's behalf.

I'm ignoring the weird turn this thread has taken and I'm basking in the fact that I'm funny.

It'll never happen again... I'm taking my moment.

Start a debate on if it's jam or cream first on the scone in a cream tea and All hell breaks loose.

People from Jamaican backgrounds point out jerk rice is not a thing and they get called all sorts of names and told it doesn't really matter.

Cultural appropriation is not bollocks, but it isn’t always a blanket problem either.

If we hadn’t appropriated a million parts of other cultures we would all be living in a less advanced world. Objecting to cornrows and being offended by ‘jerk’ rice is for utter snowflakes. Twats, I judge.

You are all welcome to stick a fucking kilt and Jimmy hat oan any fecking shite yer fancy and make of it what you can.

In what way are British people with Jamaican ancestry oppressed in the UK? How does a professional chef selling Jerk rice increase their oppression?

In Jamaica are Jamaicans banned from selling fish and chips?

I don't understand the hate for JO on here at all.
On the other hand, Dawn Butler is an idiot. (Anyone remember her thinking that Munroe Bergdorf would be a useful advisor?)

it was a good one BeeFarseer, if it never happens again you scored high.

Jamie Oliver cannot have any self awareness. Absolutely none. His campaign against obesity, with all his not particularly healthy recipes he keeps delighting the world with, plus he's not exactly that slim himself. A packet of readymade food labeled as a food it doesn't slightly resemble, when as a chef he really should be aware actually is. Bet it's grim tasting too.

@QuoadUltra Cultural appropriation is not bollocks, but it isn’t always a blanket problem either.

^ this

I just thought it was funny 🤷🏽‍♀️ I didn't think the thread would go this way... apologies folks! For clarity, I'm not offended. Just amused...

In Jamaica are Jamaicans banned from selling fish and chips?

What does that even prove ? 🤣

This thread is so funny lol

In Jamaica are Jamaicans banned from selling fish and chips?

Who would buy it?