Genuine question - not being goady. If you are one of those people that has their phone on the table on a meal out/drinks with friends? One of those people that cycles with their phone in their hand? Suddenly stops in the street to read something on your phone? What is it? I am intrigued. I check my phone maybe a few times a day. I have plenty of friends, out at least 3/4 times a week so it can't be anything to do with popularity.