I saw some Facebook pop-up ad thingy for Cadbury the other day - can't even remember exactly what it was about, it might have been a competition for concocting a new flavour or something but anyway the 100s of comments were almost all complaints about the changed Dairy Milk recipe and do you know what ? …. Cadburys replied insisting that they had NOT changed the recipe. FFS.
Can 1000s of people all be collectively wrong about the change in flavour and texture?! Yet they were most insistent we must be. It's fucking insulting to blatantly lie like that. At the very least their manufacturing process must have changed if not the ingredients … ^something* must have happened. We can't all have fallen foul of chocolate related mass hysteria.
I've barely bought Cadbury chocolate for around 5 or 6 years now because it's so vile. With the exception of stocking up on Irish produced bars which still taste more or less like the 'old' recipe and giant buttons, which I believe were (not sure if they still are?) produced in Dublin and still had that slightly 'rough' mouth feel. It would appear loads of us are boycotting them but to no obvious effect so just who is buying their stuff? Is it all teens and children who simply don't know any different and can't make the comparison?
Oh - and the other day I regret to report that Maltesers also appear to have sold out. I had a bag the other day and the whole 'mouth feel' was disappointingly oily and wrong, ditto the flavour … it was just 'nothing', except this unpleasant greasy texture, not like actual chocolate at all.
I am sick and tired of being treated with disdain by these manufacturers. I understand in any business that continual improvement and tweaks take place to make a product as attractive as possible to as many consumers as possible but at least be bloody upfront and honest about it when you do this so we can choose - or not - whether to risk wasting our money on something we may not like. There are so many complaints about mass produced chocolate generally nowadays - I refuse to accept it's anything to do with customer satisfaction and all to do with maximising profit by using the cheapest ingredients possible. Surely something will have to give sooner or later when more and more refuse to buy it - chocolate is something which appeals to all age groups, not just those young enough to be ignorant of what it used to be like.