To think Mumsnet doesn't hate Instagram influencers?

[jamoncrumpets]

And for prominent influencers who I will not name here for fear of them kicking off and getting the thread pulled to even hint that this might be the case is irresponsible on their part?

SO much gets discussed on MN every day. So much gets criticised. Social media influencers are a new and intriguing phenomenon - why wouldn't they be discussed here? For better or worse?

Many people have supported influencers for the way they earn money. That gets ignored. Many have politely criticised and pointed out ways it could be more ethical. This gets ignored. One or two have made comments that are personal or cross the line, these have been pounced on and discussed publicly.

The 'arguments' die down. People stop caring. Then prominent influencers go and start the whole thing up again.

Blaming MN is just lazy and irresponsible.

@CadyHeron I don't think people necessarily want to know the exact amount that a specific influencer earns, it's more about the ballpark numbers as to what say an influencer with 100k followers might be earning from 1 paid post with Marks & Spencer. Or how much someone with 10k followers might get paid for promoting a meal subscription box. It puts perspective around it all for example, how much time and effort is required to earn that money - is it seen as "easy" money to earn, just film a few Instastories and get a check in the post for what £50....£500?? Or are they having to do a few days work to prepare and set up an elaborate styled shoot for 1 post on the grid. That might be seen as more work although it's hard to say because we don't know what the compensation is. So the earnings discussion (for me anyway) is not about specific people earning specific amounts but more about the wider discussion of influencing as an income source and one which if it goes well could potentially replace a regular job. That discussion I think is relevant.

I'd love to know more about you @CadyHeron - the way you talk, about "reach" makes me think you're in the industry somehow. I could be wrong...

It think she works for Mumsnet or is a journo. She’s on these accounts so quickly when anything negative about Instagram is mentioned - it’s almost too coincidental. Mumsnet could easily ask someone to create an account to keep the discussion ‘balanced’ so they’re not blamed for bullying. Also keeps Mumsnet in a better light and therefor doesnt affect and advertising

I'm on the thread anyway, not just when "something negative is mentioned", doesn't mean a journo or a MN worker

Lisa Dawson has done an excellent blog post which explains how she works with brands but has left me utterly confused because (from what I can see) there are multiple sponsored posts on her feed which have no tag yet her blog suggests these would always be disclosed with a #spon . Can someone have a read and let me know what I am missing? I'm not going to comment under the IG post (despite drafting and deleting comments multiple times) because every single comment is positive and I don't want to poop the party, but I do want to understand this.

Interesting regarding my comment being deleted as it discussed the children increasing the earnings by capacity and having no regulation. I don't think the poster constantly arguing works for anyone, they just love to have a vaguely disagreeing point of view and nothing constructive.
The insta father is just getting more ridiculous and in light of his wife trying really hard to have a more relatable account what is he doing balancing 2 yr olds on wardrobes. Utterly ridiculous. If that was any regular person they'd be being reported. I have a 2 yr old and there is no guarantee they will safely stay where you put them. Maybe some of you posting find him extremely clever for reading the posts and doing exactly what will wind the threads up, but as that is actually putting children at risk it seems a rather daft method of being clever.
Regarding insta earnings, why is it not of interest or relevant? Not particularly individuals but there is a lot of money in this advertising and many are turning their back on good jobs to do it instead.

New thread www.mumsnet.com/Talk/am_i_being_unreasonable/3280996-Continuing-the-discussion-around-instagram-influencers-and-ethics?watched=1 as this one almost full

@boredandtired

Yes I think it makes you curious about their revenue streams as I noticed a few instahusbands giving up work based on the success of their instamum partner. Considering this isn’t a ‘secure’ job (I’m old skool’ this made me wonder exactly how much they are earning to feel confident to do this. A SAHP earning a wage as an influencer I can understand as I’m assuming as the following/reach/engagement grows as does the revenue. But that’s usually with the security of the other parent working 40hours in a stable role to ensure bills paid

I think FoD had reached peak arrogance - the moment where he actually believes he is unassailable, untouchable and a law unto himself. Me? I am intrigued by it - he is just a momentary flash in the pan and when this fickle world has deserted him, he will be left to explain to 4 teenage girls why he valued them so little, he flogged their childhood and everything sacred for a quick buck. Good luck with that.

But she’s very much focussed on certain accounts, surely if she was mumsnet/journo she’d be focussed on more of them. I see her spring into action when MoFoD are mentioned. He’s really clever winding up mumsnet for reach apparently...... ok!

That picture makes me feel ill. I can imagine the discussion in the hospital already.

How did your daughter come to break her leg sir?

Well I balanced her on top of a wardrobe so I could take a selfie and.....

Madness.

...... and, of course, he makes it nigh on impossible for MoD to assert any kind of integrity. When you are party to his commercially driven escapades it is practically impossible to claim that you are led by altruistic motives.

Paperstraws - just read that post. Which sponsored posts are you referring to? As just had a scroll through and not sure.

Paperstraws - that was to the Lisa one, I see it's back on FOD by the time I took to read that and post my thoughts on it.

Well that's part of the point, Cady. I can't really remember seeing any sponsored hashtags on the IG but reading the blog it sounds like it's commonplace. As a specific example then, the may 6 post of the stairs, I think from the blog the carpet, the chandelier the amtico flooring is all sponsored but there's nothing in the hashtags. What am I missing?

Same for the 17 May revamp reveal post. That's definitely sponsored and yet no #spon .

Just caught up. Yes, her blog post is a sponsored post, and very clearly states so. From what I can see her picture of the stairs on Insta is just that - a picture of her stairs. She's clearly stated it from what I can see, as in she's not advertising anything just posting a picture of her house down the line.

Hmmm ok I guess that's where she's coming from then. But her house is basically a showroom of sponsored stuff. I suppose that's where it gets murky when you mix business and personal as much as the interiors bloggers do. The revamp reveal bedroom should definitely have been marked as sponsored imo. Some of the other bloggers who took part did. I rarely read blogs now, I'm sure I'm not alone in that, so I think Insta posts have to stand alone and if you are showcasing something like a new star carpet or your fabulous new chandelier, I think it should be mentioned because you are essentially promoting the brand every time you feature it.

Can see where you're coming from then in a sense, if you've got a sponsored post via a blog post, if you've also got a platform via IG and you show the stairs/post, not everyone on IG is going to be aware of the blog in the first place or inde
ed any post on there.

Posted too soon - should make it clear on both platforms.

Abucktoorh - seriously, that's not all I'm engaged in if you read the threads. I couldn't care less about MOD or FOD, just baffled at the way it always heads back there with such vitriol. Actual influencer engagement and discussion though, yes, I'm interested.

Can I reserve just a smidge/lorry load of vitriol for anyone willing to sell their children to this scary, scary place that the internet is. Those, oh so posed, authentic shots all come at a price - the relentless shoot and reshoot behind every "natural " shot. How stressful for those children. You can defend the parents' rights - I really worry about the children. So, yes, I will continue to judge/riducule/comment on these instaparents...... with absolute conviction.

ARumDo -I'm kind of with you on that one. As in privacy rights, they should have a modicum of privacy, no full on shots and from behind and not real names/locations.
Always thought that.
If taking a picture though I know I'm guilty of posting a snapshot of a "mad" moment on social media, doesn't mean that's necessarily all day every day. Just that, merely a snapshot.

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