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To think Mumsnet doesn't hate Instagram influencers?

999 replies

jamoncrumpets · 30/05/2018 09:04

And for prominent influencers who I will not name here for fear of them kicking off and getting the thread pulled to even hint that this might be the case is irresponsible on their part?

SO much gets discussed on MN every day. So much gets criticised. Social media influencers are a new and intriguing phenomenon - why wouldn't they be discussed here? For better or worse?

Many people have supported influencers for the way they earn money. That gets ignored. Many have politely criticised and pointed out ways it could be more ethical. This gets ignored. One or two have made comments that are personal or cross the line, these have been pounced on and discussed publicly.

The 'arguments' die down. People stop caring. Then prominent influencers go and start the whole thing up again.

Blaming MN is just lazy and irresponsible.

OP posts:
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PaperStraws · 17/06/2018 15:26

I don't need to know how much specific ones earn, that's completely down to them and the brands. I only want to know if there is a commercial arrangement in place.

Celticmombella · 17/06/2018 15:29

Okay...im wrong about earning and I am sorry. But there should be a fine or something when they don't adhere to the guidelines. That way they would think twice before not adhering.

ABuckToothedGirlinLuxembourg · 17/06/2018 15:41

Cady, people can’t say anything on instagram because it gets shot down, deleted, or you get set upon by fan girls. So they say it here, where they also can’t say it because it gets shot down, deleted or you defend their every move, there’s no winning is there. We’ll all just have to sit in a corner rocking and moaning to ourselves Grin Grin

ABuckToothedGirlinLuxembourg · 17/06/2018 15:42

The sneaky cloud #AD was very poor form.

Boredandtired · 17/06/2018 15:59

I agree beautybox.
I am interested in how much collaborations on Instagram earn and in a sense when discussing use of children as advertising tools it possibly is relevant to discuss actual earnings, but as a general rule I don't care how much each instagrammer earns per product/brand/etc but I don't see a problem with people discussing it? You can find out wages for most things from post-people, to supermarket operatives to film stars so unsure why people asking how much they earn is so outrageous.
Clearly it's profitable. The Meldrums never ending holiday of boredom has earned them an unfollow from me. So boring. How many pictures of grinning coordinated family outfits does anyone need to see. And the manny made me feel odd.(not because he's a nanny but because of all this love for a holiday staff and a small baby) so goodbye meldrums.
I did read the Ant McPartlin thread earlier (so it's probably a lot bigger now) and there were measured responses as well as those that had taken issue and disliked him. But it is not like this thread, other that cady popping on to agree with somone and insinuate nastiness within the community on mumsnet.

PaperStraws · 17/06/2018 16:02

@Celtic, I agree there should be some repercussions, but ASA seem to take a softly softly approach of "informally resolving" complaints. Ferne McCann was recently on the informally resolved list but if you look at her IG now it looks pretty clear and well disclosed, so perhaps the informal resolution process works for most of them. The near-invisible #aff I mentioned earlier was on the stories of another IGer who was also on the informally resolved ASA list. Her main grid disclosures have recently improved, but based on the invisible ink she's using in her stories it suggests she's not totally bought into transparency yet (other than for her disclosures Wink}.

Boredandtired · 17/06/2018 16:07

I genuinely don't get the mustn't discuss accounts or it descends into bitchiness (and of course jealousy of people on the whole I couldn't imagine being or having any less desirable lives if they tried) as clearly with FOD and the trolley I'm not the only one to not think it hilarious and why the hell thats acceptable because he's a bit posh I've no idea. I once had a toddler stood in the trolley (at my end holding the bar and supervised-it was a one off and she'd lost a shoe) and shop security came down on me like a tonne of bricks. I also saw a child fall from a trolley and require an ambulance, so I can't fathom why this behaviour gets such adoration of what a fun father.
It's also interesting how MOD on holiday reviewing for 'us' is 'work' but FOD having a day out #ad is a treat to himself (not that I blame him he seems to do an awful lot and despite his bizarre parenting they are all still miraculously alive) but he doesn't class it as working... maybe why he struggles to label it appropriately.

PaperStraws · 17/06/2018 16:12

There was a child in shopping trolley thread on mumsnet the other day which got a bit heated I think. I often wonder whether FOD is trolling MN with some of the posts he does!

CadyHeron · 17/06/2018 16:15

Bored - the use of children on social media feeds is not an excuse to need to know how much they earn, that's a bit of a feeble link trying to justify wanting to know. It's seriously nobody's business.

CadyHeron · 17/06/2018 16:19

Paperstraws - ha, I saw that thread! Good point. Liking the idea of him just on the wind up to see how many froths he can get from MN Grin A plan that's working if he is, as it'll result in so much more traffic to his squares, possible more followers, and more earning potential as a result of all the engagement. Clever Grin

Boredandtired · 17/06/2018 16:27

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Boredandtired · 17/06/2018 16:30

It is not a feeble link, if you wanted to know earnings of individuals it's online as you know as accounts are open. I have no time or wish to know. You clearly have plenty of time to assume and ponder this nonsense.

CadyHeron · 17/06/2018 16:32

"In a sense discussing use of children as advertising tools it possibly is relevant to discuss earnings"

I was referring to that bit of your post when I said use of children on social media feeds.

ARumDo · 17/06/2018 16:32

Yes, I am fairly sure he is following these threads. Don't quite get your logic though *Cady. You like the idea of him winding up mnetters, so you are not above people behaving badly - as long as you approve, and yet poor old MoD is trying to re-establish herself as someone of integrity. Seems fairly short-sighted, not to mention arrogant, of him.

CadyHeron · 17/06/2018 16:36

ARumDo - just meant it would be quite a clever tactic to do that, it'd certainly bring in more views and engagement.

ARumDo · 17/06/2018 16:40

No, *Cady, what you said was
Liking the idea of him just on the wind up to see how many froths he can get from MN

Fairly clear how you view things, which is absolutely your perogative, as this is a place for debate and disagreement.

CadyHeron · 17/06/2018 16:45

Yes, after all the stuff on here I wouldn't blame him for making it to his advantage, so in that respect trying to get a rise would be a funny move and one that would benefit his account too as seen from all this.

ARumDo · 17/06/2018 16:52

But at least we can drop the pretence that you are a neutral in all of this conversation.

CadyHeron · 17/06/2018 16:54

If you say so Confused was just saying it's a tactic if so and I wouldn't blame him.

PaperStraws · 17/06/2018 17:03

I can't imagine it would be that well thought through. Perhaps more like a subconscious flash of inspiration for content based on what he has been reading that day, a bit like Donald Trump with his tweets that reflect the latest on Fox News.

poppytosh · 17/06/2018 17:42

Well I am curious about how much instagrammers/bloggers/vloggers earn. We have a bit of transparency when it comes to how much certain jobs/careers etc earn so why are they different. Why is it seen as so wrong to question anything about "influencers"?

CadyHeron · 17/06/2018 17:55

It's not quite the same though as saying for example we know how much fire fighters or bankers earn, so why can't we know about influencers? The amount they earn is going to be personal to each account, depending on all kinds of factors including reach and/or genuine engagement. Which makes it less generic nurse wage for example and more kind of nosing as it's unique to each account.

poppytosh · 17/06/2018 18:28

I am nosy though hence being on Instagram. Instagram relies on people being nosy about other people's lives! Why else do we look at the grids and look at people's house's/babies/clothes. People put themselves out there in the public domain and share all sorts of information about their personal lives, this is just one more aspect of it. There is also the fact that this is a new phenomenon of the "influencer" so people are bound to be curious about how people can give up careers for it.

CadyHeron · 17/06/2018 18:42

People can't just give up careers to become one unless they're earning lots from it in the first place which is usually unlikely.
As for "they put themselves out there so I can be nosey" argument - still really nobody else's business how much individual accounts earn. Doesn't mean you know them or you need to know their individual earnings.

ARumDo · 17/06/2018 18:59

But that is their whole sales pitch- we do know them, they have built a story, shared their homes, their children (and their childrens' names) and their woes. All so we will be their friends ....... and buy their recommendations. I don't want to know how much they earn, just for them to be honest about the business they are in. Not much sympathy from me - you make yourself a public figure, you expect public interest.

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