I’ve been really interested in reading this lately. I’m skint and am not influenced by all this yummy mummy type advertising - it just makes me feel annoyed to be honest so I don’t follow any of them at all although I do know who they are and what they do. I am in the demographic but I know I can’t have any of these things so I don’t aspire to copy them or be influenced, I have what I have and make do with it. And I don’t mind, because who cares if I do or don’t? Only me!
What I have seen though is my own sister basically has become a double of MOD and it’s a weird twilight zone. I don’t know if she follows her or if it’s just the whole influencer style but clothes, hair, travelling, make up and the one that gets me is the house... Dsis has completely overhauled her house and it looks like something off IG. It really looks like Clemmies house. She even now wants the same Hall floor tiles. And they can afford it all so I have no problem with that, what I am
about is how my highly intelligent sister, high earner and seemingly independent woman has become so indoctrinated and a clone of this ‘scene’ with beautiful filtered photos and showy house objects. It is terrifying how this has infiltrated our society and people don’t even realise they are doing it. Individuality is completely lost if we are just trying to aspire to be like everyone else in this middle class zombie zone of muted tones of green and grey.
The influencers just believe they are giving people what they like, but they too have this anxiety of making things better, more middle class aspirational (‘we came from nuffin luv actually’) with their lovely rugs and lovely bed linen and lovely clothes, why would you want that to end? Once you are in it must be so hard to get out. We are all being consumed by massive corporations making us buy things, to me influencers are just pawns and the risk is all on them, not Pampers or Miele. I pity the influencers at the same time being so irritated by what they are doing. I don’t blame them for making a living from it but what a vacuous uninspiring legacy to leave for your children, in all honesty. I’m also sad at how many people feel ‘touched’ by their influence. Do they really not have anyone or anything else to aspire to?
I have given thought to the children issue and I agree, I think many of the influencers have gone too far with photos and it’s not fair on the children. Children are not commodities to be monetised