@NovichoksAway yes, I'll agree with that. Some people don't know how to handle their brand, or their business, they take even constructive criticism personally. Sadly, we all have to realise that those IGers have their own issues, it's not our problem to fix, is it?
Without sounding like a sycophant, I know a handful of these women in question personally- and some I don't agree with how they manage their stuff, and some do it beautifully. I mean, I see them as people too, so maybe I can be a bit more understanding with what they have to deal with I guess. And there are some IGers who are just as nasty in real life as they are on SM, so, that's just life I guess. Sometimes the best thing to do is smile, hope for the best, and move on.
I do think in general, these discussion groups do feel a bit snipey, and yes, the internet is free to do what you like with, and you can have a moan at people, but also it's fair to say that people on here who snipe and moan and judge shouldn't be bothered if they get called out on it.