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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

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#AD

999 replies

MintyT · 30/04/2018 20:17

I don't know about you, but since the instamums posts I have really noticed the #AD on posts, and to be honest I had no idea I was so gullible. I loved the threads regards instamums and really think MN made a small change, well done us

OP posts:
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CadyHeron · 08/05/2018 11:06

But. There's "having an opinion", and then there's being a dck about someone under the cloak of 'it's my opinion, and they can deal with it because they're public personas'. No. That's not how to be, and I'm assuming all of us wouldn't teach our kids that way either.*

Yup.So what if they're public personas? They're real,normal people, not just fair game for all kinds of crap as they put themselves out there by making a living from Instagram.

Therightphalange · 08/05/2018 11:06

calm yourself, please. I didn't suggest that, so stop spoiling for a fight. I'm saying that it's way more in the mainstream now, in a lot of ways, than it ever was, but that we still have work to do, yes. Read it again. And then have some coffee.

'Calm yourself' Hmm

You did suggest that by the way. You think that women have only just started speaking up for their rights because you take for granted the things that they were fighting for years and years ago. And by the way those women were berated over and over (by men and women) for not being 'nice'. They were told to 'calm down'.

Anyway, am off for some..... Coffee.

timetogetanewfence · 08/05/2018 11:11

maybe take a valium while you're at it. next time I'll reference the 1920s all the way forward until now, just to make you feel better. taking things out of context, much?

Gobbolinothewitchscat · 08/05/2018 11:12

time - what are you talking about? Nobody has blocked me nor am I annoyed (nor need to calm myself Hmm) about instagrammers being "fake" I am pointing out that there are comments that are untrue as a matter of fact, not opinion. That the behaviour of certain instagram business owners is entirely hypocritical and that certain business owners are not complying with ASA regulations and are mightily fucked off at this being pointed out

If this makes you feel "ragey" or is "affecting your mental health" can I suggest you don't read my posts.

Gobbolinothewitchscat · 08/05/2018 11:15

maybe take a valium while you're at it.

Hmm Yes. Woman know your place and dont dare challenge the instagram hierarchy whilst they busy themselves campaigning to shut you up all in the name of empowering you. You really could not make this shit up

MarvelleGazelle · 08/05/2018 11:21

This reply has been deleted

Message withdrawn at poster's request.

timetogetanewfence · 08/05/2018 11:24

@gobbolinothewitchscat lol! Oh man. I love how a very simple comment escalates into me adhering to the patriarchy's rules. And here you say that you have a right to say anything you want on this forum, which I did, calmly and intelligently, and yet 'calm yourself' is seen as some kind of demeaning threat, instead of actually a response to someone spoiling for an argument out of nothing. Have a good look at yourselves as to why you're getting this angry...

CadyHeron · 08/05/2018 11:24

It's almost like the attention on MN died down and someone on Instagram decided to whip it up again.

It’s strange timing for sure. Weird how they have jabbed a stick into the dying embers of the mumsnet instamum threads just before a bank holiday weekend

Erm.... you really don't have to be Sherlock Holmes to see that the IG post was posted a few days after this thread was started.
So instead of it being a mass conspiracy for more clicks and traffic as everyone was too busy out in the sunshine to be looking at IG,they've stumbled across this thread, seen it's all been started up again and thought come on, enough is enough.

timetogetanewfence · 08/05/2018 11:26

@cadyheron NO, Cady. Stay on topic. It's about the patriarchy, women's rights, and the blissful magic of Valium. Grin

CadyHeron · 08/05/2018 11:29

I think I need me some valium or something for this thread Grin

MarvelleGazelle · 08/05/2018 11:31

This reply has been deleted

Message withdrawn at poster's request.

FrodoOwl · 08/05/2018 11:32

This thread has the title #ad which is at the heart of the majority of these accounts which are making a full time living out of Instagram.
Discussion then was around recent posts made by a few users about mumsnet. People were discussing these posts, which had unfounded assumptions and accusations, and naturally that's quite a controversial topic. So they are discussing comments and posts by other people. Particularly those accounts.
Then along come a bunch of other women, to tell them off for discussing things they don't think they should be discussing. They make assumptions and accusations and snidey put downs and claim they have the only rational point of view. When actually they are just doing exactly what they are accusing the other posters of doing.

Gobbolinothewitchscat · 08/05/2018 11:34

Okaaaay time You just keep telling yourself that you are the voice of reason in all of this and the rest of us need to take a valium or "calm" ourselves if that makes you feel better

The discussion can carry on around you.

CadyHeron · 08/05/2018 11:35

True, this thread's car crash viewing though and can't stay away (as a previous poster said about IG - seems it's a statement that works for IG and here Grin

CadyHeron · 08/05/2018 11:40

frodowl - if there's a sensible discussion I'm all for it. Instead, as someone has pointed out, it's a thread where anything goes about IG, not just about the ads.
Just following the tone of the thread. If it gets more sensible than waving at them and OhMiGod Look whatthey'redoing now posts, then fair enough.

MadameGrizzly · 08/05/2018 11:57

it's partly up to us to step away from it if it makes us feel 1)envious 2)insecure or if we don't want to buy the effing product

Wait. The instamums full well know that their business model causes some vulnerable people (usually mothers - their target audience) to feel inadequate, insecure and pressures them to make purchases they can't afford.

Kindness is apparently the most important virtue according to the instamum crowd, so why aren't they modifying their business model to be kinder to their followers? To protect their followers' wellbeing, mental health and wallets.

Now that would shut this discussion down.

RunMummyRun68 · 08/05/2018 12:01

It would madame but the instamums won't do that, or even recognise it

MadameGrizzly · 08/05/2018 12:02

BUT THEIR FOLLOWERS ARE REAL PEOPLE WITH FEELINGS!!

MarvelleGazelle · 08/05/2018 12:10

This reply has been deleted

Message withdrawn at poster's request.

MadameGrizzly · 08/05/2018 12:19

I did wonder how Boden felt about being tagged in NB's protest on the step post.

Not sure many Boden gifted goodies will be winging their way to her, though Boden does seem to have pulled back from using influencers.

CadyHeron · 08/05/2018 12:19

so why aren't they modifying their business model to be kinder to their followers? To protect their followers' wellbeing, mental health and wallets

In what way? Genuine question. People wanted them to be more transparent in their ads, and the OP even noted that there was #ad in posts that they'd never really noticed before, so it must have been taken on board and it's clear to see.
So looks like they've listened, and it is clearer to see whether they are ads or not.
What else are they supposed to do?

MarvelleGazelle · 08/05/2018 12:27

This reply has been deleted

Message withdrawn at poster's request.

Therightphalange · 08/05/2018 12:46

timetogetanewfence

Your mask is slipping somewhat. You made some, what I saw as, ignorant comments about 'women being encouraged to DO something to incite change' and framed it as something that has only started happening in the last year or so.

I called you out on that, giving my reasons for why I thought you were wrong.

You responded with 'Calm yourself' and 'take a valium'.

Not very..... sisterly, is it?

jamoncrumpets · 08/05/2018 12:50

Tbh I'd just not bother nitpicking at others on this thread and stick to the topic in hand, that goes for both sides. It's really boring to read people bold quoting each other and sniping, it has v little to do with the topic and just clogs the whole thread up - and shuts the valid debate down.

MadameGrizzly · 08/05/2018 12:50

In what way? Genuine question.

There is still tons and tons of undisclosed advertising. As soon as these threads went quiet the undisclosed affiliate links started up again and the use of #gifted stopped on all but a handful of accounts. #AD is often in hidden in the tiniest font possible or hidden amongst other hashtags. I haven't seen #spon for ages, either.

Instamums can't actually influence purchasing behaviour if their lives don't seem aspirational at some level.

So they aren't about to post an Instagram story saying: Long weekend at Soho Farmhouse. But please don't beat yourself up if you can't afford to do this because we paid for NOTHING. The car we drove here in was provided for free. The accommodation was provided for free. All our meals and alcohol were free. The luggage I've shown you was free. My swimsuit and kaftan were free. My sandals and basket were free. Finally, my spray tan, mani, pedi, sunscreen, lipstick, moisturiser, Botox and twee straw hat were all free. And by the way, if you swipe up on any of these items a cookie will be put on your computer for the next three months so that I can make a commission on all your purchases from these brands. Besides, I don't love these products but recommended them because the brands provided the best affiliate compensation.

Instead they post: SOHO FARMHOUSE! THIS IS THE LIFE! SWIPE UP! WHEEE!!

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