#AD

[MintyT]

I don't know about you, but since the instamums posts I have really noticed the #AD on posts, and to be honest I had no idea I was so gullible. I loved the threads regards instamums and really think MN made a small change, well done us

I like the way one of NB's followers have offered her a bag of chips and a jacket while she waits for mumsnet to respond to someone else's post she ripped off. Although I'm annoyed I supplied traffic and bothered looking.
Overall I'd say mumsnet has done a lot more good for 'women' and men than any of these social influencer who make money out of Instagram.

Oh my, MoD really is becoming very bizarre. For someone who is happy to monetise her children for a quick buck it beggars belief that she is now playing the victim card. She would do well to remember the well intentioned comments of MP a few weeks ago on this subject. MoD - I work with young adults and, believe me, Insta is a scary, bullying world that leaves young adults spinning. You really need to engage, not whip up such indignation to cover your tracks.

Bizarre indeed!

Her responses on MP's posts were very clear she didn't really understand the point of view that MP was coming from.
Quite often her posts and responses actually don't help her at all and she comes across so badly. Either she doesn't want to engage and understand, or she quite simply doesn't want to face any critism for the choices they are making because the fame and money is just too exciting and addictive.
For anyone to answer a post on their thread questioning their holiday in St Lucia with 'I'm here for you' to review. She is most definitely no MP.
MP's cruise was quite interesting. MP's campaign is fantastic. MP's affiliation with pampers I don't like, nor the babysitting app. But she's nothing but open and her responses to questions and even critism are thoughtful and genuine.

And that is the difference - MoD doesn't do criticism. Instead she cries foul and says she has been mistreated.I find it quite alarming how she and her husband both respond to perfectly valid opinion. She is defensive while he positively goads anyone who dares to dissent. I was struck by his demographics in the Sunday Times article - he is selling to an audience of 20 - 35 yr old women, very few men. Knowing that, and knowing how he posts it all just feels a bit eeeeuughhhh - wouldn't want my husband earning a living like that. All a bit sleazy and, as I said, eeeuuuggghhhh.

I've seen that mamabearofone (Jamie) has now shared the instagram post, taking ownership of the words and crediting the "amazing image" to NB. On her instastories she talks about getting new followers overnight and feeling the love.

I hope the irony isn't lost on her that her ONLY mentions on Mumsnet as an Instamum have been on this thread and have been completely supportive, with me pointing out that she wrote the words NB shared, and saying that mamabearofone seems "a good egg". So whatever bullying Jamie is talking about, it can't be about any she's received individually as an instamum.

Jamie has arguably received more support from MN in fact than she has from NB, who only credited Jamie's words after it was publicly pointed out by another instamum that mamabearofone wrote it. Which kind of undermines the whole campaign somewhat.

Excellent points @raffish This Instamums #dearmumsnet is all bit vague. Never heard of mamabeartoone before this thread and she certainly wasn't mentioned in any of the previous instamums thread so I'm not quite sure what is at the heart of this campaign.

Personal attacks aren't allowed on MN and trolls are usually quite swiftly deleted and banned. Aside from that though, I enjoy robust debate and having my opinions challenged. I can handle it. I don't want to be treated like a child who has to go running to the adult in charge every time I hear something I don't like.

This comment on Mods post just about sums it up for me

@pavlovaprincess and I bet that poster was swiftly blocked. Yet the comment will be left there to look as though they are not and free speech is allowed.
Ive just had a peek @mamabearofone and am confused, why is she happy NB is using her? And why did she suddenly decide to post about bullying on mumsnet?
She thinks it's wrong mumsnet haven't answered NB, yet they were her words.... and is NB still sat on that step with her handbag waiting?
So many questions.

I suspect Mamabear put that up as a show of solidarity to NB after it was observed that she had apparently plagiarised the words on this thread. I am unsure why MN has suddenly attracted her ire though...

I found a useful calendar of events to assist in planning for future awareness weeks and campaigns > projectbritain.com/specialdays/may.htm

I'm particularly looking forward to National Doughnut Week (#makemineajammyonemama) and National Sandwich Week (#haveaciabattaandanatter). Be Nice To Nettles week sounds fun too

@Mumofkids yeah see, I doubt mamabearofone of one "is happy NB is using her". Chances are she was the opposite of happy. She might have even been a mamabearwithasorehead about it. But what can she do? NB got called out in a fairly classy way by one of mama bear's insta mates, and credited mama bear, and mamabear now has to grin and bear it and think of the benefits like having her words shared, raised profile and, best of all, being followed by MOD (yes really she did a v excited story about it).

I think Mamabear probably didn't like MN because of the general harshness of the advice? Maybe she got stung in a personal capacity? Maybe it was a way of advocating for her Insta hero MOD and getting in with the big girls?

Speaking of MOD, she did do an international day of the midwife post. A day late. fgs, I mean, you had ONE JOB... Which isn't really being a midwife anymore so guess that's why that one slipped through the net.

Yes National Doughnut Week is a good one. May I suggest thehashtag #jammymama for those who have SO GOT THIS they're slurping up all of life's sweet stuff.

Also looking forward to Walk To School Week and the opportunities for #GIFTED trainers it will bring and ads for the best school run pushchairs.

Am loving the #dearmumsnet thread, loving the range of things that have helped and entertained people.

When I say general harshness of the advice on here I mean in mamabearofone's view. Not my view. Yes some of it is harsh, but most isn't, and support is often about telling people who ask for your advice what they don't want to hear, obvs without doing it in an overtly dickish way.

Yes @MrsJamin it's great, good idea of yours to suggest doing a supportive thread

Have unfollowed MOD for that post and that post alone.

Yes, to see SO many comments questioning your integrity would hurt even the hardest of hearts and yes GOOD for more midwifery posts but here’s the deal:

You put yourself and your family - moreover your children - out as a brand, you’re going to get feedback on that brand.

Use that brand for freebies and ads and you’re in the firing line for more criticism, especially if you’re not transparent.

For me personally I think the superinstamums boom is over and that several of these accounts will have vanished or shrunk in a year.

NB is now saying her ‘campaign’ is about transphobia and duty of care to women. yeah no it wasn’t it was about instamums having their feelings hurt and their sense of entitlement, but that didn’t work so shes had to switch tactics.

The superinstamum accounts were really only a lucrative business while they weren't disclosing advertising - they seemed aspirational to begin with. All those fabulous holidays and new wardrobes every season? I'll have what they are having!

#AD certainly takes the shine off their lifestyles. But MN users didn't write the ASA guidelines. Mind you, that Portugal holiday that MOFOD shivered through wasn't the least bit aspirational - and if they'd paid for it themselves they probably would have moaned on IG about the weather at the very least.

Watch out for a Lakeland Ad with MOD coming up soon.....she's moaning about her lack of 'tupperware' this morning

This is just non-sensical. MOD appears to have a total lack of self-reflection or insight. I don't even know who this other band wagon hopper is

Following MOD's "logic", can we assume that if she comes into contacts with parents (whose baby she has delivered) who ignore safe sleeping advice, decide only to feed their newborn wotsits once a day and not use a car seat, that is totally fine - ""you got this mama!"? That must be the case as no breaching of any legislation/guidelines or querying of any parental decisions is to be tolerated - in fact it is bullying. Wonder what the NMC would think of of that?

The word 'mama' is ridiculous!!

And before I am accused of threatening to report MOD to the NMC - I am not

My point is that behaviour in a professional/commercialised sphere is shaped by obligations and responsibilities. These instagram feeds are commercialised businesses, therefore the punters are entitled to question the ethics and compliance of the owners - just as the NMC would be entitled to require MOD to comply with their professional standards regulations and query behaviour that doesn't. That does not make them vile bullies, jealous of MOD's book or other midwifery led freebies

NB wants to be as ‘big’ as the other instamums, hence the hashtag campaign.

Mamabear wants to be as ‘big’ as NB so is squealing over her post being shared.

It’s all so fucking sad (I used to be part of it).

It’s like a car crash now that I can’t look away from. MOD is my guilty pleasure. How can anyone have so little self awareness? The Lakeland ‘order’ made me howl. Just go to Ikea and buy your own Tupperware like everyone else, don’t try and blag it. There’s a million things I need or want but I don’t do an insta story about inanane things lie lunch boxes because there is fuck all chance I’ll be getting it for free.

I cringed when I saw that story where mamabear was beside herself because MOD had followed her. I think it revealed a lot about the motivations behind the 'campaign'.

I think I'd actually like to see a reply from MN. I wouldn't mind some kind of passive aggressive slap down from MNHQ, but I think their best policy would to just be ignore.

I laughed when I saw her Tupperware plea. Post the image of what she wants , let’s see if it’s gifted.