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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

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999 replies

Supernorthernme · 01/04/2018 00:04

The thread continues....if it hasn't continued elsewhere! @Lateforall it was me who questioned Lobella loves depression wears lippy campaign. I get that the idea is that being a bit glam might be a way of coping. And i have been guilty of putting my face on to carry on in the world. I get that not everyone with pnd is sat at home in pjs unshowered with greasy hair. But I just find the whole thing so false on her account - maybe that is because I know of her in real life.

But I think so many of them have massivley over exaggerated aspects of their lives because it sells. Whether that is FODs clumsy parenting or whatever. But it really doesnt sit well

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TheChocolateTeapot · 02/04/2018 22:28

So that is good for someone like MP who creates real content with real comments as opposed to just fangirl emoticons?

Sofialemon · 02/04/2018 22:28

I don't think the engagement figures show much really. Joe Wicks (The Body Coach) has 2 million followers, he gets no where near that in likes or comments on his ads (sometimes less than a few thousand) but around 1/2 million views for cooking vids.

I often follow the affiliate links to products on various insta accounts, I sometimes buy the products I never bother to comment or like posts, or very rarely.

TheChocolateTeapot · 02/04/2018 22:36

They must be exhausted - i would be quite neurotic, always calculating my engagement figures. They really are today's reality stars. Poor sods.

PavlovaPrincess · 02/04/2018 22:36

@TheChocolateTeapot I think it helps if you also engage with people, which includes liking other people's stuff and replying to comments and leaving comments on other accounts.

In MP's case, she averages about 4500 likes per post which seems a lot but isn't really when you consider she has 157k followers. But she gets loads of comments for each post which will help engagement rate enormously.

DLAM, on the other hand, has low engagement all round, for both likes and comments.

miamimice · 02/04/2018 22:38

Well I guess it's irrelevant in that particular instance, but it's not irrelevant overall because brands will want to see that they are making connections with consumers and their marketing is working. Low engagement levels are a measure that the advert isn't all that successful. I also disagree that the blogger can't control the level of engagement. Some bloggers take considerable time to go through the comments, responding to quite a few of them and engaging with their followers - MP has done quite a bit of this on her latest ad. There are only 5 comments on the DLAM Ariel ad and she hasn't responded to any of them - I don't really understand why a blogger would do this as it just makes you look disinterested. Engagement levels also tend to be higher with more relevant partnerships as well (eg fashion blogger promoting clothes not household products) so selecting brand partners must be an important factor?

TheChocolateTeapot · 02/04/2018 22:42

So it is all about scratching each other's backs to claw their way up the ladder. Eeeeuughhh. What a bizarre world. Guess those of them who aren't relying on the income long term are probably enjoying the ride while it lasts. Like an episode of Black Mirror.........

Mumofkids · 02/04/2018 22:45

If you stop and take the time to comment, you may not 'like' so it makes sense for the overall interaction to count. Noticeably since this an influencer has started to engage with a few comments. MP always engages on her ads even if the comments are not favourable.
Maybe DLAM just isn't that kind of person, much like lots of these 'authors', MP was in the business of words and communication as a line of work. Many of these other people have not made their way in life as skilled wordsmiths and whilst some may take to it, others may naturally struggle or avoid it. There's also the risk (with lack of tone) of it going wrong, and something you say being taken the wrong way.

Mumofkids · 02/04/2018 22:49

@thechocolateteapot certainly seems that way, and makes the cliqueness worse as it encourages it. It's really not enviable as you can't take time out of pass anything up, it must be exhausting. I've also said before, I bet there's a lot of bitching and backstabbing, there's no way it's all so 'solidarite' 'strong girls' especially not when some of these accounts have shown there true colours. It's middle class reality show, where they are polite to each other because they have manners.
(Just a possible observation, but it's so school playground, I can't see how it's not. Which must in turn be unsettling)

MadameGrizzly · 02/04/2018 22:50

I think DLAM used to engage with her followers when her account was newer but she is too important for all that now.

In fact, engaging with your audience is crucial for new Instagram accounts so they all start off responding to comments. It's how you create a relationship and intimacy.

Sofialemon · 02/04/2018 22:52

I'm assuming DLAM will get higher engagement and is more likely to respond to comments on an ad for something like a designer bag or shoes. Even if it's a small obscure brand who haven't paid her anywhere near as much as a big brand like Ariel.

Most bloggers probably agree to ads with certain large brands purely because of how much they pay, they maybe see it as a one off for that particular brand so don't push it that much, I've no idea really.

I'd personally be far more inclined to put more effort into marketing an item of a small brand whose products and ethos I love than a huge company whose products I may use but have no real interest in. I suppose that's not very business minded though.

TheChocolateTeapot · 02/04/2018 22:53

But MP is pushing her own agenda and Instagram is a platform for it and not a means to an end in itself. Am always mystified at the lack of engagement by other grammers, unless it is to deliver a timely slap down to any dissent or a cut and paste thank you from time to time.

Sofialemon · 02/04/2018 22:57

@TheChocolateTeapot

It must be massively time consuming even attempting to reply to the DMs they get never mind reading and replying to the comments on their posts. Trying to keep up with this thread and reply is difficult enough, I can't imagine what it would be like running an insta account with over 50,000 followers.

Mumofkids · 02/04/2018 22:58

@thechocolateteapot I personally think that's what is making some look like they are not very nice and money grabbing. DLAM doesn't engage but whilst that's strange given the line of work, it doesn't affect the way she appears (except I suppose the pp above saying she's now to important to bother), some that do just to slap people down don't look pleasant. It is strange that suddenly they take the time to do it when it's being noticed on threads like this.

TheChocolateTeapot · 02/04/2018 22:58

I agree Sofia - but I am now wary of these small brands. Someone upthread said that DMBL40 and MoD were sporting the same #gifted(?) beachwear for their same #ad holidays - promoting small brands seems to be just another lure for a freebie stream.

Mumofkids · 02/04/2018 23:00

@sofialemon it is their job so they would allow time. Of course not to reply to every dm. Or comment. But even just 5 in half an hour, that's part of the job. FOD I think always engages with a few.

TheChocolateTeapot · 02/04/2018 23:01

Ah @Mumofkids - that's what we're here for, to hold their feet to the fire!! Night all. This non-grammer has to be at work tomorrow morning (which all seems somehow very straightforward)

Sofialemon · 02/04/2018 23:03

Also re the fact they only seem to engage when it's in retaliation to a negative comment. Is that not just human nature? They must get thousands of comments saying how nice some shoes are or asking where the bags from or whatever.

A comment calling them out for something or having a go at them will most likely get their back up and they feel the need to defend themselves.

Mumofkids · 02/04/2018 23:03

@thechocolateteapot -yep! Back to the grind tomorrow!

Mumofkids · 02/04/2018 23:06

@sofialemon when it's your job and you're earning thousands from it, you have to see past that. You 'need' to change me across as a lovely engaging person. Not just respond to the negative, then block that person so they can't apologise/have a rethink/answer back, but just get trolled by hundreds of fan girls who leave adoring messages. Not good business. Like FOD or others pick a few and just answer a few nice ones. Looks good.

Mumofkids · 02/04/2018 23:07

Come across not change me! Night!

BinG0wings123 · 03/04/2018 09:10

High following/low engagement is because of people buying followers.

Loads do it on insta/twitter/Facebook. You don’t get a huge following if you don’t pay. Those who say they have never paid for followers are talking shit.

I had a large Facebook following, half paid for so that pr people would pay me to do ‘feature’ posts on my blog.

It’s all a load of shit.

Hi by the way, been having a read through. Mainly because I used to be a blogger myself and into all this crap (out of all that crap now) but I still get asked to do stuff because I still write.

I’ve Worked with most of the people mentioned and most of them won’t give me the time of day because I’m not part of the clique and didn’t have the huge insta followings.

MP is the expection through she’s always been very kind.

PavlovaPrincess · 03/04/2018 09:29

@BinG0wings123 interesting...

It's a bit pointless buying followers these day though, if it's engagement that counts? Maybe that's one of the reasons that's changed the algorithm.

BinG0wings123 · 03/04/2018 09:33

Most companies only care about follower numbers.

But yes, Facebook twitter and insta are all cracking down on those accounts.

And ‘pods’ which are groups of bloggers/nstagramers who all like each other’s posts.

It’s a murky world, especially for the low level ones, the 5-15k accounts.

I’m so glad I’m out of it all.

BinG0wings123 · 03/04/2018 09:34

And some say, “but I didn’t buy follows, I paid to sponsor this post because I strongly believed in it” 😂

Same thing, different name.

Booie09 · 03/04/2018 09:50

Noticed Linda Robson(loose woman) posted pictures of her getaway and tagged where she was staying (didn't say it was a AD) then low and behold all the papers ran a story from her photos all saying about her weight loss!! Getting sick of it now.