These things are designed for mad shopping when you are desperate to buy something. in your panic, you mistake their monstrousness for "that's differennt and unusual, just what I need." You bring it home, then get ready for the event, realise its shit but not much you can do and spend the day avoiding cameras. But someone gets a pic of you and the rest of your life is ruined.
Then it goes to a charity shop and the whole awful cycle sgtarts again.