Ikea ad campaign: piss on a magazine

[QuizteamBleakley]

Sorry, slightly clickbaity, but I wanted to share a recent Ikea campaign and see where the MN majority feel this falls. DH and I are polar opposites on this; one of us thinks "An ad that's going to increase sales" while the other thinks "horrible, crass and distasteful."
What sayeth you?

Whoever thinks it's horrible, crass and distasteful is overreacting somewhat. It's a picture of a crib, not a coffin.

I think it's quite funny and sweet - as well as innovative. Can see why some would find it offputting though!

I'm struggling to believe that's real - are you sure it's not a hoax??

Bit weird but I wouldn’t say offensive.

Pee on the paper and if you're pregnant it gives you a discount code?

Can't get worked up about it

It's clever.

It does say you can also sign up to Ikea Family to get the discount so the paper thing is really a publicity thing. It's an ad, so makes sense in that respect!

I think it's gross.

I think it's quite clever. There's nothing particularly gross or distasteful about pregnancy, or the fact that peeing on sticks is a way to test for pregnancy (well, unless you find all bodily functions, particularly female ones, revolting.)

I think it’s hilarious!

All I'm saying is if I was pregnant I'd be doing it.

Rather dismissive of people who adopt as well as being horribly distasteful.

It's clever, it's certainly different and not something any other company has done before and it's got people talking about IKEA so I would say it's a successful campaign.

(although I did have to double check that it's not April 1st)

The poor store staff who are going to be handed soggy bits of pissy paper after this.

I think it's quite fun. Bit of a gimmick but clever, can't find anything to get het up about it!

Also if you're newly pregnant and think pissing on a leaflet is 'hugely distasteful' you're in for a whole world of gross when you get to the birth. And child rearing for that

I thought it was a hoax, but here is the ad in Swedish too. Special paper glued onto the ad, gives off a chemical reaction.
www.elle.se/darfor-vill-ikea-att-du-kissar-pa-deras-senaste-annons/

I actually think that this is amazing.

Quite fancy giving it a whirl myself if I can get hold of the leaflet! Could do with some money off another crib!

lol HOW did someone think of that!

Fwend -i agree with you, I wouldn’t want to be the member of staff that’s handed to

My thoughts exactly Fwend. Hope the staff are given gloves to wear (not envy)!

Am I right in thinking you don’t actually need to hand in the piss soaked sheet? But that anyone who joins the ikea family card scheme will get the cot half price, pregnant or not? Save a few £ on a pregnancy test I guess.

I think it's clever and innovative.
Now I need to find a copy of this... And a pregnant person.

Exactly Ghoul

Pregnancy is not gross, disgusting or distasteful, but pissed on magazine pages are, especially for poor IKEA staff.

I wouldn’t want to be the member of staff that’s handed to
I'm assuming the idea is that you make a note of the code and tell the cashier, not that you hand them a piss soaked ad