Ikea ad campaign: piss on a magazine

[QuizteamBleakley]

Sorry, slightly clickbaity, but I wanted to share a recent Ikea campaign and see where the MN majority feel this falls. DH and I are polar opposites on this; one of us thinks "An ad that's going to increase sales" while the other thinks "horrible, crass and distasteful."
What sayeth you?

Well I’m currently TTC I wish they would bring the ad over here as it would save me a smalll fortune in pregnancy tests!

SoupDragon is there a way for parents of non conventional routes to get the discount?

Yes, as someone else said, you just join the Ikea Family club.

I imagine you don’t even need to be a parent at all - I have been a member of IKEA Family for years. You get free coffee in the restaurant as well as discounts on certain items.

I bet the chances of pissing all over your hands are greatly reduced ! 😂

I think it’s a pretty clever marketing idea.

Rather dismissive of people who adopt as well as being horribly distasteful

Hows that then?

Rather dismissive of people who adopt as well as being horribly distasteful

Why? Does it say they’re not allowed to sign up to the IKEA family card then? 🤔

I think I WIN - since the majority of MN are with me. I think it's GENIUS (and not in a Trump way). You don't need to hand over your pish-soaked magazine, you just sign up to their scheme and get money off a cot.

Seriously think my DH is going to have a full sense of humour failure soon.

Thanks MN Courts of Justice - I get to choose in the first two the first layer of Hotel Chocolat.

I think it's a weird concept for an advert but it's certainly getting people talking.

It could make a few people worry if they've had a positive test but don't get a code on this but then I have to wonder who would completely trust a paper advert with a built in pregnancy test?

It's no more dismissive of those adopting than a pregnancy test from the chemist is. Anyone can get the discount by signing up to Ikea family so no one is excluded.