To think ladies first has no place these days

[Idreamofalandrover]

They've used it twice on the apprentice tonight, why? We aren't in the 50s anymore!

This was on GMB this morning with your favourite bete noire Piers Morgan. On either side of the argument were Lizzie Cundy and Eleanor Mills. A right silly barney ensued.
Does any of it really matter?

Trouble with this type of debate being on breakfast tv is that it inevitably ends up in a reductio ad absurdum situation (cf double barrelled names) and intelligent points are lost along the way.