"The fact public figures are berated for not wearing one and the fact a number of posters feel the campaign is now more about unconditional support of the armed forces are both evidence suggestive of jingoistic attitudes."
I think I agree with this. Not a public figure, but even on the streets as an ordinary person I have been berated for simply saying quietly that I'm going to contribute to a different charity this year. People seem to take very strong offense at this, while they're perfectly ok with you saying you intend to support the cats and dogs home rather than the Red Cross.
Certainly poppy wearers/sellers who have spoken to me over the years seem to feel that criticising recent wars and those who take part in them is some kind of betrayal of the dead of WW1 and WW2. There is a blurring of the lines here which imho has been encouraged by the British Legion. You have only to check their web page to see that the first thing that comes up is about the Armed Forces of today. Now I am totally 100% in favour of former members of the Armed Forces getting the support they need. Of course they should. It is shameful that they don't. But that support should come from the successive governments that sent them out to fight, not from those of us who protested against the conflicts they were taking part in.
Living in a relatively poor community I am worried about how Remembrance Day is used as yet another tool to push young boys into the army. The message is clearly "if you join the army, you will be a hero". Well, actually, if you join the army as a professional, (rather than, as my FIL did in WW2, for the purpose of one particular conflict), then you have agreed to fight any war, just or unjust, for money. And that, in my book, does not make you a hero. Sorry, but it doesn't.