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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

Original poster

To think Boden have made a huge mistake.

482 replies

welliesandpuddles · 02/10/2017 20:25

They've just put out a new mum video, showing lots of successful instagrammers and their children head to toe in Boden.

However, these IG people and children are rarely dressed in Boden, if ever.

But just because they've got a lot of followers Boden hand it all out to people who don't actually treasure the brand.

There are 100s of dedicated Boden mums who treasure every piece of Boden, why can't Boden ever reward their loyal customers rather than give it out to people who don't even buy it.

I know a lot of people are outraged about this. When I look at IG I search the #bodenbyme and always see lots of normal families without 300k followers dressing their littlies in Boden. It's a shame that brand lovers never are appreciated when they are what keep the business going, if I was Johnnie I'd be getting hold of these families and working together to promote real Boden loving Mums and not just people who are in it for the cash or freebies.

OP posts:
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Original poster
welliesandpuddles · 02/10/2017 23:06

I just thought it would be nice to feature some normal families.

We are the ones that keep the brand alive.
We are the ones who buy it and pay their wages.

OP posts:
VeryCunningStunt · 02/10/2017 23:08

£50 says you'll be reading a summary of this thread in tomorrow's Dy Fl.*

Nah, I reckon even the fuckwits at the DM can tell this stinks like a kipper in a kettle.

FizzyGreenWater · 02/10/2017 23:08

BODEN!

BODEN!

BODEN!

Give me loyalty or give me death!

Or a free lifestyle scarf

paxillin · 02/10/2017 23:09

But you wouldn't buy it if it featured actual families, as many said. There is very little leaf blowing loveliness in wrap dresses and wellies in actual families.

DontMakeMeShushYou · 02/10/2017 23:09

I just thought it would be nice to feature some normal families.

We are the ones that keep the brand alive.
We are the ones who buy it and pay their wages.

Yeah, but Johnny doesn't want the great unwashed like you sitting next to him on a plane which is what really boils down to.

kittenears · 02/10/2017 23:10

It's just modern advertising. I know someone who promotes very famous brands, makes it all look natural in the home, then has to send it back. She gets paid to do this. No different to an old fashioned magazine ad...😊

paxillin · 02/10/2017 23:12

We can safely assume some poor bright eyed and bushy tailed intern gets to present this thread to the Boden public relations meeting in the morning though, so go ahead, let rip.

WomblingThree · 02/10/2017 23:12

Trust me OP, your DH doesn’t give a shit. He just wants you to stop banging on about it.

SparkwoodAnd21 · 02/10/2017 23:13

For heaven's sake OP, don't drop your fajita on your Boden on Friday, it's the devil's work getting the stains out.

Original poster
welliesandpuddles · 02/10/2017 23:13

Fine

OP posts:
astrotel · 02/10/2017 23:13

I am well past the Boden years- this thread has inspired me to look. It is the same price as in 2006? Much more bling? Lots of same ranges?

I stopped buying when the quality of the fabric went down hill- got loads of stuff with mis stiching, holes in seams etc.

bianglala · 02/10/2017 23:13

He'll lose faithful customers....

I buy Boden a lot, and I don't buy them because of the ads, I buy them if I like the style.

AgSiopadoireachtAris · 02/10/2017 23:14

Johnnie ghosted me too.
Mind you, I told him how ridiculous i thought it was to charge 8 pounds to post a top to Ireland. He disagreed. I asked for a decent discount code. He said no.
Goodbye Boden. Shake it off. Blank Space.

RhodaBorrocks · 02/10/2017 23:14

The page ads on this thread are being subversive and showing me Land's End ads which is amusing me.

OP, woukd you like to say 'Boden' some more? It's starting to look funny to me after reading it so much.

krustykittens · 02/10/2017 23:15

*My husband actually feels as passionate about this as I do.

He didn't say 'yes dear' he actually said that it's terrible and a disservice to loyal customers.*

Did he bollocks! I am crying with laughter now. Actual real tears. :D

thecatfromjapan · 02/10/2017 23:16

Grin @ Fizzy's 'LTB'.

Original poster
welliesandpuddles · 02/10/2017 23:19

He bloody well did say that.

Clearly Boden only care about IG'ers.

OP posts:
astrotel · 02/10/2017 23:23

What is an IG'er? Dare I ask? It doesn't involve centre parks does it?

RoseWhiteTips · 02/10/2017 23:28

Today 20:37 mcpound

confused

Me too. Made me smile, though!

astrotel · 02/10/2017 23:29

Is an IG'er like a dogger? but they wear boden?

Original poster
welliesandpuddles · 02/10/2017 23:30

I've wasted enough time worrying about this.

I simply wanted to offer a fair and nice way for Boden customers to be appreciated. Realistically I don't feel it's fair for non Boden lovers to be the face of Boden.

Just my 2pence worth.
I'm off to take rest now. Goodnight

OP posts:
FrustratedTeddyLamp · 02/10/2017 23:30

Also your everyday natural family taken photos won’t be the right kind of photos for advertising, and if you get them in for a shoot, it’s not natural is it?

AgSiopadoireachtAris · 02/10/2017 23:31

I can't believe there is a man who is passionate about Boden. Ha ha. Timberland boots or Northface parkas or Diesel jeans. Ted Baker shirts, maybe. But passionate about Boden...

Original poster
welliesandpuddles · 02/10/2017 23:31

My photos are the right kind of light actually.

OP posts:
RoseWhiteTips · 02/10/2017 23:32

Normal families? What are those like?