To think Boden have made a huge mistake.

[welliesandpuddles]

They've just put out a new mum video, showing lots of successful instagrammers and their children head to toe in Boden.

However, these IG people and children are rarely dressed in Boden, if ever.

But just because they've got a lot of followers Boden hand it all out to people who don't actually treasure the brand.

There are 100s of dedicated Boden mums who treasure every piece of Boden, why can't Boden ever reward their loyal customers rather than give it out to people who don't even buy it.

I know a lot of people are outraged about this. When I look at IG I search the #bodenbyme and always see lots of normal families without 300k followers dressing their littlies in Boden. It's a shame that brand lovers never are appreciated when they are what keep the business going, if I was Johnnie I'd be getting hold of these families and working together to promote real Boden loving Mums and not just people who are in it for the cash or freebies.

You don't understand, fine. Who cares

As a Sainsburyer. perhaps you could ask them to introduce a loyalty card like I have??

OMG then you could get a little Boden wallet to keep it in!

Damn you, Zebra31, we are many years post Makka Pakka and I am now singing "Makka Pakka, Akka Wakka, Mikka Makka Moo. Hung Dung Appa Yang Ing Ang Oooh". I thought I deleted that!

I suspect Instamums isn't a threat to my MN-ing.

I can't see the appeal of following their lives.

I could be wrong.

Is there an Instamum who appeals to someone who doesn't iron her clothes, lives in a tip, is often sarcastic and borderline depressed in her sense of humour, and sees life as a constant battle between survival and meaninglessness?

Unfortunately for Boden I was about to do a £850 babywear order.

Good grief.

Eh, it's hideous to me, but what do I know, I buy from Gulagwear© (COS).

What is this 'iron' thing you all speak of???

Well, williesandpiddles, this has been fun. And unusual.

Perhaps a readers wives' edition of the catalogue with 'ordinary' mums indulging themselves in stately home boot rooms?

Pax it’s never deleted. It’s there waiting in the shadows to pounce. I bet you are singing it all day tomorrow.

In a nutshell, those Instamums look jolly. Is there an Instamum who looks and posts - ideally humorously - from a soul torn between ennui and horror?

Or- as I suspect - is Instagram the antithesis of that?

£50 says you'll be reading a summary of this thread in tomorrow's D*y F**l.

MN at its best.

YOU DO

There is no need to be unkind.

I am a Boden lover

I’m now actually thinking maybe the op actually genuinely isn’t well.

On that note I will say goodnight all. Thank you I learnt something new today.

I suspect Instamums isn't a threat to my MN-ing.

Agreed. The gin or lager wouldn't look so great at the rainbow-knit tassel haired messy play. Plus the kids don't play ball once they turn 5. Less soap bubble blowing play in the leaves. Skateboarding and minecraft just don't have the same autumnal beauty to them.

Lol @ MakkaPakka in the shadows, like a serial killer in a German Expressionist film, humming the sound, evilly.

and Gulagwear. I love Gulagwear (Cos).

Next are also doing Boden now.

Really aspirational. You’re really selling it to us now.

£50 says you'll be reading a summary of this thread in tomorrow's Dy Fl.

MN at its best.*

Shit.

Wellie honestly LTB (leave the Boden).

Boden doesn't care about you. You could crawl through a towelling Breton striped sack filled with broken glass for them and they'd still want the instamummies NOT YOU.

Stop writhing and crying and handing them your children and your dignity. Take back your loyalty. Forget them.

OP did you have a long running thread about organising a baby shower for yourself in the office? Do you have a sister in law you admire very much? It's just that you have similar writing styles! And btw I think your single minded brand loyalty is unusual but I'm not mocking you for it.

I'm already reciting one fish two fish red fish blue fish thanks to another thread and now Makka Pukka (who rhymes with something much less instamummy) .

I ordered Boden... courderoy fucking trousers.

So they do have some dogging-friendly clothes then?

Boden Mums? Littlies? Whut?

*"Boden is actually lovely. Really loved it"

I feel the same way about Strongbow.*
That's priceless