Insta mums

[Harrielady]

What the actual fuck?! I have just joined mumsnet and can say I will be leaving it after the negativity I've experienced. I joined expecting women helping women.
Women encouraging other women. Whether that's with their children, their marriage or their careers?! 'Insta mums' are mums who have decided a career in instagramming! And why the fuck not?! Before you ask no I am not an insta mum. Not that I wouldn't want to be - I just can't be bothered to tidy. But they do! They make their homes beautiful and enjoy decorating and showing their efforts off. Other women are inspired and they can bring many other women joy and happiness. Who are you bringing joy and happiness too? Going into the internet and plastering negative energy and bitter comments is not helpful, not nice and not at all fucking productive! You bitch about these women spending their days cleaning and shopping and not 'caring for thier kids' but how are you fucking idiots any better?!? Your too busy slagging off other hard working women to get your kicks. It's sad. Pathetic and downright bullying.
Something's that have been posted have hurt 'insta mums' and have caused upset - what have they actually done to you?? You are no better than the disgusting internet trolls who target celebrities or others who are slightly better looking or better off than yourselves. Get a grip.

I think you are being a little mean about Clemmie T. I didn't know anything about her but I had a quick look at her blog and her profile and she looks like a very talented creative director so I don't think she is just an 'instamum', there looks a lot more to her than that. I don't think its fair to single her out - its the mummy tribe concept that is bollocks. She has also just had a baby so is probably one of the vulnerable and emotional new mums that they are targeting!

I v much doubt she's vulnerable.

I find it a bit odd though that the visiting experts are described as 'influential instamums'. Is the retreat designed to spawn a new generation of instamums? I'm totally confused about it all

It's just to make money, at the end of the day.

I don't think I can dispute that.

2 days?! I thought it was a week. It's fine if you get it free 🙄. I can imagine my sister-in-law 'needing' that kind of respite after the trauma of having to put another human first for a short while!

Also they have put ‘mummys’ and ‘mum’s’ where there’s no need for an apostrophe. If you can spend all that money on a fancy website, at least get a decent proofreader.

2 days of organised fun. Shudder.

Stickthat- I wasn't being mean by the way, she's quite a nice one to follow but I genuinely hadn't picked up what her 'thing' was. I know she's mentioned working for Facebook? They all seem to get invited along to these promotional events and I didn't mean to be negative. Other accounts are quite obvious what the aim/vein/style is but she baffled me!

Also as people paying them describe them as influential instamums and influencers, why on earth do they all get so pissy about ads and being paid!

Shesakeeper- anyone can be vulnerable with a newborn. And trying to keep up with the instamums must be hideous even if you pretend in your stories your fine with everything. When your alone with sore boobs and knackered and your infant cries for the hundredth time in a morning webcam all feel crap.

Just checked out Clemmie T, she seems the female equivalent of FOD. Telling her followers to 'be kind' then saying 'screw you, don't follow me!' to someone saying they don't find her relatable.

She worked for Facebook and then left just before she gave birth. There was a leaving party or something. So I'm unsure if shes on mat leave from there but shes not going back.

I have no personal beef whatsoever, shes a nice person. Nor with Steph, who is lovely.

But I do think this is another example of Insta-Mums just saying "yes" without critical thought about the broader details. They are supporting the venture because its "for Mums", and I wonder if they even asked how much it would cost or whether it would fit the demographic of their followers.

As Anna Whitehouse found out to her bitter cost recently with the Hello debacle, there is danger in saying yes just because you're flattered to be asked.

Agree Elspeth - it's time these influencer start thinking a little more about their wet impact before saying yes to another promo/freebie

I don't know anyone who could afford £1k for some self care after having a baby. Elitist rubbish.

Wider not wet

I totally get the message of pulling up the drawbridge, but by promoting a luxe retreat, it completely misses the point.

Some poor buggers are lucky to get a shower in the day post newborn, or have zero family or friend support.

They get so passive aggressive and then they look unpleasant. Which a few of them probably aren't but it doesn't do them any favours.

I totally agree with you Elspeth. If you're shtick is being a relatable, down-to-earth mum, then going on a £500 a night yoga retreat to get some me time doesn't really fit in with that.

I looked on the mummytribe stories and there was the most hilariously staged game of tag (complete with coach in case your mummy brain is failing) on the 'retreat'. A fool and his money......

*your

Not sure if really relevant to this post (& I’ve mentioned I don’t follow any instamums) but I feel society (aided by social media) is really commercialising pregnancy/babies/young children. It’s such a vulnerable/stressful time for women & I’m not sure how healthy it is.

It's absolutely relevant to this post! I agree
It's horrible

Exactly 800. Going on a wanky ££££ retreat (even the word "retreat" is wanky) spearheaded by some Chelsea socialite/reality tv star, is not "pulling up the drawbridge. It's really not. Elitist bollocks indeed.

nowater34 I agree. I think it is the modern equivalent of the gossip mags that used to feature photos of 'slebs looking fabulous seemingly a milli-second after giving birth, "flaunting their post-baby body" . It's no more realistic and just as potentially damaging.

I'm sure the supporters will say that it encourages women, it's "women supporting women" (god this phrase makes me want to gouge out my eyes with a blunt instrument), it's aspirational etc. But I know for sure that if your boobs are leaking & sore, you've had zero hours sleep in 5 days, you can't sit down because your stitches/piles are hurting like a bastard, and the only nanny in your life is of the goat variety in the story that you've read a gazillion times to your toddler whilst trying to placate your baby then you will see this bullshit and feel utterly crap.

You know on The Apprentice when the teams have to run an event? I reckon it looks a bit like that tbh.