Insta mums

[Harrielady]

What the actual fuck?! I have just joined mumsnet and can say I will be leaving it after the negativity I've experienced. I joined expecting women helping women.
Women encouraging other women. Whether that's with their children, their marriage or their careers?! 'Insta mums' are mums who have decided a career in instagramming! And why the fuck not?! Before you ask no I am not an insta mum. Not that I wouldn't want to be - I just can't be bothered to tidy. But they do! They make their homes beautiful and enjoy decorating and showing their efforts off. Other women are inspired and they can bring many other women joy and happiness. Who are you bringing joy and happiness too? Going into the internet and plastering negative energy and bitter comments is not helpful, not nice and not at all fucking productive! You bitch about these women spending their days cleaning and shopping and not 'caring for thier kids' but how are you fucking idiots any better?!? Your too busy slagging off other hard working women to get your kicks. It's sad. Pathetic and downright bullying.
Something's that have been posted have hurt 'insta mums' and have caused upset - what have they actually done to you?? You are no better than the disgusting internet trolls who target celebrities or others who are slightly better looking or better off than yourselves. Get a grip.

I joined Instagram in early 2011 at which point it was a very different site to now and the adverts etc are what I really dislike about it. It feels very disingenuous now (some not all accounts) and I no longer feel that you can trust that what you think you're seeing is real rather than an attempt to sell you something.

First time posting, but been following these threads.
Just wanted to say it does grate at nerves when these instamumd receive so many freebies when they are clearly in a position to offer them themselves. I would think if they supported these small brand as they say they do, they'd buy the goods. Or better yet, have competitions for the followers to win.
The most annoying thing for me though is when, for example, MOD posts an image or does a story clearly showcasing a product in the background and then 5 mins later says "I've been getting a lot of dms about my new table, it's from..." oh come on!!! You knew what you were doing!!!

I didn't realize that M/FOD's lifestyle had changed so much financially. I feel even sorrier for MOD now, private school fees x4 means a lot of #ads that need to be consistent for at least 10 years. As someone said it probably costs her to do her 1 day mW job due to the commute.

Nah, it's Kent. They pay for the kids to go to private junior school, then stick them in free grammar school. Loads of people do it.

so, we've had that instamums

• don't offer freebies to their follows
• take freebies offered to them
• Show their twins who are 'cute'
• Don't show their older dc
• Don't need to work
• Go and do a job they probably love even though it may cost them more in commute than they earn

Fuck me this thread is bloody depressing. Some of MOD/FOD posts are terrible, and I just scroll past. Some are freaking hilarious and some I can go ah-ha.

they sold their house in London and moved to the Kent coast. They probably banked a fair bit of ££ on that exchange and are now enjoying a bit of life. Is that so bad?? After all they're the ones stuck down in Kent living in Kent

And no I'm not their PR or any such thing, I'm barely on insta my self but this thread keeps popping up in active and sure if we're all allowed our opinions on others here's mine...

Easypeasy I think that's why people do like to discuss them, a year ago (ish) they were completely relatable to most families, and the first lot of ads they did they were not open about. So I think particularly when they went on the Greek villa holiday and then the martinhal holiday it seemed out of line with the lives they were promoting on Instagram. They have literally changed their lives and it's sort of fascinating to observers. Usually people in the public eye are kind of famous for acting/singing etc and to watch people become Indra famous and wealthy is interesting and will be talked about.

He clearly had a well paid job before instagram and will do after it all dies down, if that happens? They are still really young and to have managed to work up to the position he is in and have a young family and her to continue working is pretty good going. I can see why they were tempted by the offers of holidays, advertising and book deals but it does feel like they are almost being used as guinea pigs for this particular platform and with any new media, things are still being worked out.

Wordworm completely agree, he obviously has a good job and will have if things change so I'm sure they are just rolling with it, and who can blame them. Interesting topic though. Instafame. That next advert I only actually recognised Anna. I assumed they'd been picked for similar reasons, didn't realise they were celebrities 🤣

@SWLDMUM I work in this area too and I enjoyed reading your thoughts. On the subject of safeguarding the kids and putting too much out there - it is shockingly bad that their agents aren't managing this better. As someone who works in PR, I would manage most things that are publicity said by my client. I do Messaging Documents about what messages they want to project - and my primary job is to protect the brand. The really bad thing about these agents is that their primary job is not to protect but to broker deals for cash - for the agents' to take the cash too - they are not protecting that client or saying 'don't do the Dorset ad, you'll look fake' or whatever. This really bugs me - it's a huge industry wide issue. And their kids lives could be at stake - let's not downplay this - they have 1.5 million followers between them. A LOT of people know where their kids live and go to school.

Totally agree with the last few posters. People are making a lot of money out of these people and they are allowing too much information to be leaked that is potentially dangerous. If Mod is still reading, which sadly she probably isn't as it got too personal this is maybe what needs to be looked at? Is it possible to contact rightmove and get photos removed from the new house listing for example as it is identifying and potentially dangerous? Clearly mod and fod have decided they want to share pictures of their family as a way of promoting their business, that is their call as parents but surely there is a safer way to do this?

Maybe if someone calls Simon another offensive name then she might just ‘drop by’ like the candy man...say ‘w**er’ three times...

Who on earth searches for their house?! Or Google's their kids?

I genuinely cannot fathom how people enjoy documenting every minute detail of their lives and broadcasting it on the internet.

I'm not talking bloggers or whoever that post stuff once every couple of days. I'm talking twelve instastories per day. Plus posts. Plus ads and paid partnerships. It must be exhausting having to incessantly create and generate 'engaging' content. Where's the reward (other than financial)? What are the featured kids gaining from it?

I think a few of you might enjoy my drawings, if you're on instagram too. I have literally just made this acc to tell you all this.
@drawnbymum is the account.

The video of the twins when they told him who is who. The one who was talking to him was shivering, poor thing. He was also talking about ‘saving money on heating’ by not turning it on during the night or reducing it. During the coldest week in history! Was a pretty silly thing to do, the poor twins! Maybe he just said it to get some free gas!

Funnily enough I was just watching Feathering the Empty Nest's stories earlier to see that some charmer has messaged her to tell her to move on from the death of her child or she will never recover. Who talks to grieving parents that way? It beggars belief.

I agree you with you OP. However the people you speak of THRIVE off these threads. I gave up on reading everyone’s comments on here a long time ago. I now just read the original post and answer without reading all the catty bullshit other comments.

They both go on about how cold it is (one of the girls woke up with blue lips) and MOD did say they might need to spend their whole reno budget on insulation. I did wonder if that was her 'reaching out' to companies...

I’m a insta Mum, well I suppose people would think that, I have a home interior account, it’s funny because you don’t know until you do it, I could post a photo of my sparkling living room and people think I’ve just taken that photo, when I took it Monday, along side lots of other photos that I’ll post through the week, as Monday was the day my house is tidy, it probably won’t be the rest of the week.

I never read the comments but whoever asked who would be interested in where insta people live you only have to read the comments to see how into them their fans are. I think the nature of the medium is intimate and they can seem like friends.

Any blogger constantly mentioning what they need is begging for free stuff. Dead cert! They all do it.

drawnbymum i really like your account