It's the ones that have long-running relationships with brands that get me. You think they've just come across a real gem in M&S/Aldi/Sainsburys/TKMaxx/LaRedoute when in reality they are in a contractual relationship with that company to 'promote' their goods.
The whole 'I just popped into TKMaxx and look what I found' thing really grates on me. Why not just say up front, these are the brands that I will be working with and I will try and find great bits to showcase that I think you (my audience/followers) will like.
I am not sure if collaboration is the right word here for when a blogger works with a brand but I would like to see a hastag collab (or something similar) on any such posts (i.e those companies that the blogger is 'affiliated' to).
Don't get me started on affiliate links. Again, the lack of transparency over these bugs me. Blogger wears new dress, doesn't mention it at first on Stories then says a few snaps later 'loads of you have been messaging me about this dress, so I guess I'd better tell you where it's from, oh and here's a handy link to it'. Then surprise surprise up pops an affiliate link when you click on it.
Then, as if that is not bad enough, there is no record of this whole thing as it disappears after 24hrs and interestingly is never featured in a post.
So yes, I get that these people are putting a lot of time and effort into their accounts/content and I'm completely fine with them getting paid for what they do...just don't be disingenuous about it. Tell us who your contracts are with and that way we won't feel hoodwinked.