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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

To be fed up of Instamums

999 replies

Hmmmmx100 · 25/08/2017 22:56

I followed a few of the more well-known Instamums but got weary of the constant daily barrage of brand endorsements. I can't relate to people on £100k a year in Farrow & Ball houses. I just can't. So I had to unfollow em all, every one. AIBU to feel a bit miffed that these people are using the idea of sisterhood to make money? They're not our friends, they're just there to sell us stuff that we probably don't need anyway.

OP posts:
ElspethFlashman · 27/08/2017 10:09

I've only been following Susie for about 3 months and I could probably find her house already, tbh. At one point she stood on top of a hill, and went "that's our house down there" and showed it. Hmm

Eolian · 27/08/2017 10:15

I've looked at a couple of these when I've seen them mentioned elsewhere. I think they are hilariously fake and cringeworthy tbh. But as with lots of other lifestyle media stuff, I expect that even the more cynical among us subconsciously absorb a hell of a lot of messages about how picture-perfect our lives ought to be. And I definitely don't buy the idea that we should all be selflessly happy for them just because they are women and are managing to make lots of money, particularly when it sounds like many of them are pretty wealthy to start off with.

GirlFromMars1 · 27/08/2017 10:18

This reply has been deleted

Message withdrawn at poster's request.

yummycake123 · 27/08/2017 10:21

Yes, one of them was selling their house at one point and mentioned how nice the house was looking in the pics. I'm nosy so had a look on rightmove and found it pretty quickly!
It's weird, but I guess they've decided to go public with their lives so they're not too worried about privacy?

Imchangingmyname · 27/08/2017 10:25

I agree, a lot of the popular ones seem very contrived. Also agree with an earlier poster, I follow the likes of MoD because they make me cringe..almost a so bad they're good type thing.

Amongst the tripe though, there really are some gems to be found. Life of Pea is one I follow, a mother who has documented life after the tragic loss of her baby son and subsequent arrival of her rainbow baby, in an incredible way. Despite the devastation she has been through, her feed is truly inspiring and uplifting.

CourtneyLoveIsMySpiritAnimal · 27/08/2017 10:28

I'm not afraid to name names

Naming names tends to get threads pulled. I don't think anyone is scared of these people. But when they're vanity searching their names on Google, this thread is going to be one of the first things that comes up.

Pouffealouffe · 27/08/2017 10:36

@yummycake123 I think I know the one, and I did exactly the same Blush. I felt like a bit of a stalker...!

Hmmmmx100 · 27/08/2017 10:40

I too looked at one of their houses for sale on RightMove. £750k. Wow.

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Pouffealouffe · 27/08/2017 10:40

Also on that topic, it did occur to me recently that I know where her house is (stalker Blush but easily done) and I also know exactly when she's going on her many holidays, so not ideal from a security perspective! I would be more careful about advertising I was on holiday!

TealStar · 27/08/2017 10:43

Most of them are smug bellends who attract needy folk in need of a life. It's pathetic. I'm honestly not interested in some random's kids, holidays etc... I mean seriously who gives a shit!! I've got enough of my own life, friends, children to even care quite frankly. I think what annoys me is that I can just see through it all... people who are prepared to basically prostitute their lives for the sake of some likes, followers and simpering comments. Confused How insecure must they be?

It's the kids I feel sorry for. Commodities who are being treated with the ultimate disrespect of having their privacy violated.

Can you see I feel quite strongly about this? Grin

Fairylea · 27/08/2017 10:49

Pouffle I often think exactly the same thing. Unless she is lying about timings etc and posting things afterwards then she is giving burglars a head start! She often posts when she's going away, when she's back, when her husband is away and it's just her in the house etc. Just recently they're trying to sell their house and if you follow them it's not hard to work out where they live. In some ways it's all very naive.

ElspethFlashman · 27/08/2017 10:49

What irritates me a bit is when the Nanny is invisible. There's no shame in getting a Nanny if you work from home. But when you post about every bit of your kids lives except the person who takes care of them 5 days a week, it seems like you're actively hiding them.

Esther Coren hired a Nanny for the last 3 weeks of summer and talked about it several times beforehand and when she started told everyone about how she was a Geography teacher during term time etc etc and I realised that it was noticeable by being virtually the only time on Instagram anyone had mentioned their Nanny, ever.

Some of these Mums must have had Nannies for a couple of years now. It must be crap when your employer is coy about whether you actually exist.

langkaw · 27/08/2017 10:50

The twee one posted a pic of her kids bare bottom and this really disturbed me. He has no say whatsoever on her publishing these pics of how cute she thinks he is and it's so wrong. It's like an insta version of toddlers in tiaras as far as I'm concerned. All about the needs of the parent and no consideration for the poor kid who will always have this digital legacy with no say in the matter.

langkaw · 27/08/2017 10:52

Yes Esther Coren is very honest about how much help she gets and I like that.

ticketytock1 · 27/08/2017 10:52

The home that made me mum started a thread on here that was totally fake and outed herself so that she could get more followers as I recall.
Her home is really beautiful but she is such a bore. She really plays on the whole I need a gin/ wine thing.. her kids appear to behave impeccably and her poor husband just always looks really put upon. You can nearly hear him rolling his eyes when she moves the camera to him!

I follow mrs mummy wright who is a slimming world blogger and love her. She's very down to earth. Her posts aren't too commercialised either. She can stay lol... perfect home mum needs to go hide!

Hmmmmx100 · 27/08/2017 10:56

It's a shame that good midwives like MoD aren't working more at the jobs they're trained for. I see this as more of an indication of how fucked up the NHS is than a reflection on them personally.

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Mrsknackered · 27/08/2017 11:09

MOD does my nut in, I really think she's a bully. AND she's always away but gets in a right old huff when FOD goes on his stag do's. I think she's a massive snob too.

I do like flex appeal. She's genuinely funny and despite being a lot better off than myself I find her easy to relate too.

The other Clemmie is alright, the one with the 5 boys and the White House and the bloody green sofa is so sweet it's sickly.

My favourite mum's to follow on Instagram are DearOrla and Frannycatz. They've not got the fan base of the others but they're both great for really different reasons (one is the journey after losing her first daughter and the other is just a really witty, kind soul with the most edible baby)

LeonoraFlorence · 27/08/2017 11:13

A friend of mine is a 'mummy blogger' and is becoming so successful that her DH has given up his job to support her in it. I can honestly say her blogging/vlogging is really a true reflection of her life Smile. I think each to their own, nobody is being forced to subscribe to these channels.

wannabestressfree · 27/08/2017 11:24

I am related to one of the aforementioned instamummys. I am not speaking on her behalf but we all have our reasons for doing things. She was a talented writer pre little people and she is just adapting her job role so she can stay at home. They are well off but not swimming in cash- as far as I am aware the only 'nanny' they have is our mother and that's a double edged sword....

I am saying 'aware' as during to family shit we haven't spoken for two years. In that respect I am grateful as I can see pictures of my nephews.

Even the normal people add filters, pick photos that reflect us well etc. I can't say I wouldn't let someone sponsor me if offered... would probably be Herta frankfurters 🌭 or Lidl. I know them well enough that even in this age of media she wouldn't put the children at risk - they live securely and have a pack of dogs.

Anyway..... I have probably said too much. I am a long time poster with a huge history. I did um and arr about whether to post but well ''tis family.

LEMtheoriginal · 27/08/2017 11:29

Can someone please explain to me what an instamum is?? Is is someone who overshares on facebook?

grandOlejukeofYork · 27/08/2017 11:31

I think its mums that posts their lives on instagram, for other mums to purposefully follow and read and then bitch about how awful they are.
Not sure which is worse, tbh.

TealStar · 27/08/2017 11:32

LEM No.
it is someone who overshares on Instagram.

TealStar · 27/08/2017 11:32

Grandole. Not all of us are following them Smile

Gunpowder · 27/08/2017 11:51

I think some of the posts on this thread are a bit mean spirited.

Personally I don't really go on Instagram very much, partly because it's a time thief, and partly because I don't want to feel inadequate comparing my very imperfect motherhood to someone else's edited and filtered life.

I think because instagrammers are more relatable and indeed more contactable than a traditional model/celebrity/fashion editor, some followers do see them as friends or hold them to a higher account. If they are doing sponsored posts or are gifted items you can never know whether they truly endorse what they're promoting, but that's just like a mascara you see in Marie Claire or a top in Vogue or a villa in CN traveller. Some things the editor truly loves, most are in there because the magazine has advertisers to appease. It's problematic because unlike traditional media, social media is still in it's relative infancy and isn't fully regulated yet, so it's not always clear cut what's paid for, but that isn't the fault of the instamums and I think it's a bit rich to pillory them for profiting from a massively growing market. Are we holding them to higher account than we would men or non-mothers? Dunno.

MoD has delivered lots of friends' babies and by all accounts is a terrific and experienced MW IRL. I would be thrilled if I turned up at hospital and she delivered my babies.

Gunpowder · 27/08/2017 11:52

Ugh *its not it's. Damn you iPhone.

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