To tell my friend her business name is rubbish?

[NChappy]

She wants to call it Pasta Best. To me it sounds like her products are passed their best. Should I tell her before it is too late and she has started trading?

Now I'm worried, because I'm looking to launch my business soon, and it's name is a pun

mumbod we must live in the same place!

It used to be called Dinky Donuts. A youngish chap bought the business, he used to drink in my pub and apparently thought it would be hilarious to change the name to kinky donuts..... This is going back a good decade and think it's changed hands since but the name's stuck.

There is a clothes shop near here called chi chi - I do wonder if anyone has told them the various meanings.

Beachy you just need to be careful...it will brand your business as lower end generally. What is your business?

Pasta Bowl?

Pasta la Vista is the best name for a pasta place.

Pasta la vista is fucking brilliant!

Why thank you. .

You must tell her. That's dreadful.

Curl up and Dry exists too, or used to.

There's a shoe shop in London called R. Soles (think about it..)

Pasta joke anyone?

There are many salons called Curl Up & Dye.

Woeful choice of name though.

Put on your best Craig Revel Horwood voice and say, 'It's a pasta diaster, darling!'

I have to agree with the general consensus here - it sounds offputting, like the pasta's been sitting there too long and gone mange-y. Just tell her she's your friend, you think the name sounds a bit off-putting so you put the feelers out here to see if it was just you , or others too, because you don't want her to regret naming her business something that might make people walk past rather than come in. Show her this thread.

Pasta Marmalade

Auntie Pasta

I'd love to know what she ends up calling it.

I saw flyers once for a company who did fancy wedding invitations etc called Foil Your Occasions. I had visions of people receiving invitations with completely the wrong venue and date and the makers sniggering behind their hands...

The Pasta Press

There is a cafe near me called "Swell Cafe" only it has loopy writing on the frontage that looks like "Smell Cafe" After a while they put block capital stickers on the window too saying SWELL CAFE. Must have had a few comments!

Adding to Mike's fantastic idea;

On her shop signage or business stuff, she could have the name and then in brackets a tag line in italics, like this:

Pasta La Vista (you'll be back!)

It continues the pun but also makes the place or business sound so good that it's irresistible!

I''ll try that again:

you'll be back!

Instead of brackets, she could put an asterisk before it.

That link. "my lady cave is now open"

I mentioned the Pasta Best name to my husband, and he immediately said "Past its best".

You have to mention it to her OP!

Curl up and dye is in SE London somewhere

Pasta Best is a terrible name. Impastable not to say something

Could she reverse the words...best pasta

What is the business? I'm struggling to think of a gap in the market for a pasta-based business. That's before you even get to the fact that the name is rubbish.

Curl up and Dry is in New Cross.