AIBU?
To be disgusted at Dove for their breastfeeding advert 'put them away!
LadyTennantofTardis · 03/07/2017 17:12
. What nitwit in marketing came up with this one.Amd724 · 03/07/2017 17:19
I'm sorry, I saw the adverts and didn't see it as Dove telling women to put them away. To me, it showed that most people have no problem with it. In fact, that advert showed a baby being breastfed? I just don't see the issue here?? There are some women who don't like breastfeeding in public. They prefer to do it in privacy. I don't see whats the problem??
Littlepond · 03/07/2017 17:43
This is dreadful and I will absolutely not be buying any Dove products from now on! "Put them away"?! How dare they. 25% of mums prefer to cover up, or prefer a private space. But Dove say they agree with mums having the right to tell other mums to "put them away"? Awful! No more Dove products here!!
upperlimit · 03/07/2017 17:53
I can't see any breast feeding related products, like nipple cream,that they sell AMD
It just seems so random, like akin to: 'Captain Birdseye reveals that 25% of woman think hairy legs are nasty - not judging or anything, just a different style isn't it? Just starting the conversation. Buy fishfingers'
PippaFawcett · 03/07/2017 17:56
FFS, Dove. I'm now going to have to boycott you and I have bought your products for years. Either your marketing department is incompetent and didn't advise that this was ridiculous and offensive or you just want to be controversial. Either way, using women's bodies in this way when women are the ones with the purchasing power is an own goal.
HardcoreLadyType · 03/07/2017 18:06
I won't buy Dove anymore. I think it's a Unilever brand, though, and it's a bit tricky to boycott the whole of Unilever, sadly.
I also started a one woman boycott of confused.com, when they started a #DadsTaxi campaign. It just pissed me off that mothers tend to be the "taxi" in most families, but there they are, praising men for doing something women are just expected to do as a matter of course. Also, that robot is ridiculous, and no one would want a toy one.
LuxCoDespondent · 03/07/2017 18:10
YABU. They state that 3/4 of people agree with breastfeeding in public, 1/4 of people disagree. I don't know whether this is an accurate number or not, but that's irrelevant. They are not saying "don't breastfeed" - they are just quoting a statistic and asking the viewer for their opinion (which if this thread is anything to go by, they've got).
BTW is it "actually illegal to tell a breastfeeding mother to 'put them away'"? Surely if a mother walking down the street said "put them away" to another woman, who happened to be breastfeeding, that can hardly be a criminal offence? Rude, wrong, but not criminal.
Riversleep · 03/07/2017 18:22
Yes, I think it is a criminal offence. It certainly is if a member of staff said it in a cafe, or if a business allowed a breastfeeding mother to be harrassed by another customer in a business situation. Im not sure about in the street. It could be an affray.
TheFreaksShallInheritTheEarth · 03/07/2017 18:28
Utterly stupid. They're not accepting/ promoting different "parenting styles". That would be more like a "some breastfeed, some bottlefeed" poster; they're saying it's OK to tell women to put them away. That isn't a parenting style, that's discrimination. And illegal.
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