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To be disgusted at Dove for their breastfeeding advert 'put them away!

195 replies

LadyTennantofTardis · 03/07/2017 17:12

OP posts:

LadyTennantofTardis · 03/07/2017 17:14

It is actually illegal to tell a breastfeeding mother to 'put them away'

OP posts:

megletthesecond · 03/07/2017 17:17

Yanbu. I was just wondering if anyone had started a thread about this. Dove seem hellbent on annoying potential customers Confused. What nitwit in marketing came up with this one.


upperlimit · 03/07/2017 17:17

It's a shitty divisive advert. And wtf has breastfeeding got to do with Dove anyway?


WhattheChuff · 03/07/2017 17:18

WTF is wrong with Dove lately? Cretins.


Griffintoes · 03/07/2017 17:18

Calm down, they're saying that some people think that which is not the same thing and we all know that already. They're stupid adverts but not against breast feeding!


Amd724 · 03/07/2017 17:19

I'm sorry, I saw the adverts and didn't see it as Dove telling women to put them away. To me, it showed that most people have no problem with it. In fact, that advert showed a baby being breastfed? I just don't see the issue here?? There are some women who don't like breastfeeding in public. They prefer to do it in privacy. I don't see whats the problem??


honeysucklejasmine · 03/07/2017 17:19

But Griffin, they say they stand with those people.


upperlimit · 03/07/2017 17:22

But why are they highlighting the differences in 'parenting style's? To what end? And what are they selling anyway?


WhattheChuff · 03/07/2017 17:22

Divisive issues get people talking though, don't they.


Amd724 · 03/07/2017 17:24

upperlimit just their entire range of products for babies, I'm guessing.

Its a strange advert, but I didn't take any offence.


MrsTerryPratchett · 03/07/2017 17:27

Parenting style would have been, "I choose to use a BFing cover" not "put them away" FFS. Repulsive.


Mistressiggi · 03/07/2017 17:28

Breastfeeding in public is legally protected. Doesn't matter what 25% of some group they interviewed think. I've tried to think of similar examples using other equality type issues, but they sound too offensive to post.


FizzyGreenWater · 03/07/2017 17:34

Absolutely furious at this - Dove is now off my buying list for good. They are complete twats, aren't they?!


Littlepond · 03/07/2017 17:43

This is dreadful and I will absolutely not be buying any Dove products from now on! "Put them away"?! How dare they. 25% of mums prefer to cover up, or prefer a private space. But Dove say they agree with mums having the right to tell other mums to "put them away"? Awful! No more Dove products here!!


upperlimit · 03/07/2017 17:53

I can't see any breast feeding related products, like nipple cream,that they sell AMD

It just seems so random, like akin to: 'Captain Birdseye reveals that 25% of woman think hairy legs are nasty - not judging or anything, just a different style isn't it? Just starting the conversation. Buy fishfingers'


PippaFawcett · 03/07/2017 17:56

FFS, Dove. I'm now going to have to boycott you and I have bought your products for years. Either your marketing department is incompetent and didn't advise that this was ridiculous and offensive or you just want to be controversial. Either way, using women's bodies in this way when women are the ones with the purchasing power is an own goal.


Bananamanfan · 03/07/2017 17:56

Wtf. I always hated their "real women" bs. Even if you're fat, you can still parade around in your underwear.


musicalfrog · 03/07/2017 18:00

So what have they said? It's Monday now and this has been raging all weekend. No response yet?


HardcoreLadyType · 03/07/2017 18:06

I won't buy Dove anymore. I think it's a Unilever brand, though, and it's a bit tricky to boycott the whole of Unilever, sadly.

I also started a one woman boycott of, when they started a #DadsTaxi campaign. It just pissed me off that mothers tend to be the "taxi" in most families, but there they are, praising men for doing something women are just expected to do as a matter of course. Also, that robot is ridiculous, and no one would want a toy one.


HardcoreLadyType · 03/07/2017 18:08

I love your campaign pitch, upperlimit. That would definitely make me buy fish fingers!


LuxCoDespondent · 03/07/2017 18:10

YABU. They state that 3/4 of people agree with breastfeeding in public, 1/4 of people disagree. I don't know whether this is an accurate number or not, but that's irrelevant. They are not saying "don't breastfeed" - they are just quoting a statistic and asking the viewer for their opinion (which if this thread is anything to go by, they've got).

BTW is it "actually illegal to tell a breastfeeding mother to 'put them away'"? Surely if a mother walking down the street said "put them away" to another woman, who happened to be breastfeeding, that can hardly be a criminal offence? Rude, wrong, but not criminal.


Riversleep · 03/07/2017 18:22

Yes, I think it is a criminal offence. It certainly is if a member of staff said it in a cafe, or if a business allowed a breastfeeding mother to be harrassed by another customer in a business situation. Im not sure about in the street. It could be an affray.


Storymakers · 03/07/2017 18:22

I really don't understand why this campaign exists. I think it has fuck all to do with Dove. It just seems to me they want to be controversial.


TheFreaksShallInheritTheEarth · 03/07/2017 18:28

Utterly stupid. They're not accepting/ promoting different "parenting styles". That would be more like a "some breastfeed, some bottlefeed" poster; they're saying it's OK to tell women to put them away. That isn't a parenting style, that's discrimination. And illegal.


TheFirstMrsDV · 03/07/2017 18:35

Dove is a ludicrous brand and I can't believe anyone falls for their crap.
They have spent years trying to get us to be worried about how smooth and hydrated our fucking armpits are.


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