To be disgusted at Dove for their breastfeeding advert 'put them away!

[LadyTennantofTardis]

www.google.co.uk/amp/www.bbc.co.uk/news/amp/40478372

Shows up Dove's 'aren't we great to think that real women's bodies are OK?' rhetoric for the pile of condescending shit that it always was. Our bodies are still available for them to invite public comment on and this time, when it's about feeding our children, which is even more bizarre and insulting.

How fucking dare Dove validate 'put them away' as the alternative to 'breastfeeding' (which btw, would correctly be '...or bottlefeed'..) not that it's any of Dove's business, the vacuous bunch of arseholes.

nobody's putting 'them' out for any purpose other than to feed a hungry baby. That purpose is apparently offensive to some because it's non sexual.

What a load of sexist offensive shit. How fucked up to try to start a public debate on whether it's OK for women to use their own breasts a) for feeding a child too, or b) just for their 'real' purpose, ie as sexual objects. This can really worry women. Fuck knows I felt vulnerable enough that breastfeeding in public at first.

The presumptions behind the Dove have framed this are so fucking misogynistic. I remember the stress I felt starting to breastfeed when out and about and worrying about being hassled by people with views like 'put them away', ie that women should stay at home out of sight or bottle feed, using your own breasts 'all wrong' is disgusting for other people . Which is more important than a baby's hunger.

Hate dove.

Maybe it's put the 'breast covers' away?

Oh and yes it's illegal to ask women to leave a public space because they are breastfeeding but it's not illegal to make them feel uncomfortable and awkward about breastfeeding outside the home so that they don't even try to do it in the first place, or they feel they feel they have to use some kind of 'coverup' to do so. Dove are totally condoning the 'not illegal' approach with this new crock.

I don't get it at all. It seems pointless. Just controversial advertising. I'm not sure the old adage of "any publicity is good publicity" counts in this case.

Maybe it's a PR directive that was misunderstood: "Guys & girls, sales are down - what we need is TITS"

Can't wait for the next one - perhaps they'll tell us statistics on pubic lice & the percentage of women who shave completely.

It's horrible. It's worded completely wrong. "X% are confident to BF in public, Y% prefer to BF in private, whichever you choose we are with you" would make more sense.

Anyone who thinks it's OK to have a "put them away" attitude towards a mother and her young baby is sick frankly. Society should protect the vulnerable not abuse them or use them as fodder for ad campaigns.

What a world of possibility this opens up for future campaigns.

55 percent are for mothers going back to work.
45 percent are for them staying in the kitchen where they belong.
Whatever you think, we agree.

78 percent are for interracial parenting staying legal.
22 percent think mixed-race babies are an abomination of nature.
We support your freedom to be racist or not-racist.

98 percent of mums want their kids to be safe and happy.
2 percent don't care where the little shits end up.
Everyone's different and frankly, some kids are hard to care about, amirite?

Standing for everything is more or less the same as standing for nothing, right?

They must have done some market research on this though. I just can't believe with the long involved process of creating an ad campaign that no one pointed out how offensive this was.

There is definitely such a thing as bad publicity. Nestle weren't just happy that they were getting talked about at the height of the boycott.

It's horrible. I also dislike the other ad - the one that says "36% are for feeding him when he cries, 64% are passionately against it."

Who are these people who don't think you should feed a crying baby?

And what other ludicrous positions are Dove intending to promote in the name of balance? "70% think brown-skinned people are OK, 30% think they should be forcibly deported"?

So whether you're among the 66% who think that breastfeeding in public is fine, or the 34% who think otherwise, whatever choice you make, we are with you every step of the way.

Coupled with the fact that it highlights other parenting choices as well and not just feeding, and then says this - they are with you every step of the way whatever choices you make - what exactly is the problem?
They stand with all parents? Shoot them now.
(Or in the real world, that's actually a great statement to make.)

Just realise LilyMcClellan made the same point - was skim-reading so missed it.

YY what is the demographic of Dove's marketing team. I suspect it doesn't include many women mothers.

Seriously what dickhead suggested this? What dickhead said "yeah, that's a great idea".

I am flabbergasted. Have I timewarped? Is it really still 2017?

lilly and hackmum read this thread earlier this morning and i've been waiting for the opportunity to get on here and post very similar analogies to what you've both said (been getting DD4 up).

Breastfeeding is protected by law. Law.

80% of people think it's wrong to steal.
20% say it's ok to do it really.
''Dove are with you what ever you think''.

WFT? They're giving validation to, and airing opinions which have been deemed antisocial and unacceptable by the our society.

And in the name of a bit of bloody soap no less!

Its very clever really, because it makes you think of the choice between breastfeeding and formula feeding, but it's not actually about that at all. My bottle feeding friends and family are all 'for' breastfeeding in public, in so far as they as 'for' babies being fed by the responsible adult and who gives a fuck anyway, just don't look if you're bothered.

So it's really about the people who are fine with breastfeeding in public vs the bigots who are against it, but it feel like it is aligning being bigoted with bottle feeding somehow...basically it is managing to insult both bottle feeding and breastfeeding mothers, while also claiming that it's ok for their choices of how to feed their kids to be open to wider judgement.

It's just supremely shitty. I can't think of any worse wording tbh.

that women should stay at home out of sight or bottle feed

Well no, women should just stay out of sight when they've just had babies. Someone else will have a pop at you if you FF so that isn't really a solution either tbh

www.mumsnet.com/Talk/womens_rights/2903553-Dove-transgender-ad-realmoms-are-men?pg=5&order=

They were pissed only the feminists got up in arms about the 'real mother' advert so they realised they'd have to push it further

80% of people think it's wrong to steal.
20% say it's ok to do it really.
''Dove are with you what ever you think''.

How is that in any way a comparable analogy?!
Yours says "it's wrong to steal" v "it's fine to steal."

A comparison with this ad is "it's wrong to breastfeed" v "it's ok to breastfeed."

No where have they said it's wrong to breastfeed.
Your comparison is either deliberately obtuse or you're spectacularly missing the point that it says all forms of parenting is OK.
As for the wording, well, it's done its job, hasn't it? Got everybody frothing/talking about it so sounds like a job well done to me!

No - it's against the law to tell a woman to 'put them away' if she's breast feeding.

The dove advert is, for some reason, telling us the percentage of people who think the 'put them away' sentiment is ok.

I agree that sadly they've got what they wanted though. People talking about their brand.

One advert says: "75% say breastfeeding in public is fine, 25% say put them away''.

How is that, in your words tequila, saying all forms of parenting is OK?

No - it's against the law to tell a woman to 'put them away' if she's breast feeding.

Yes, but Dove hasn't told them to put them away have they? They're saying that a % are fine with it, other % think put them away.
It's in context with the ad as in it's to do with parenting views - not just breastfeeding.
Should they have written the ad "some think it's fine to breastfeed, others think it's fine to do but only if you've covered yourself so you're more modest in public?
Yeah, that'd have had the same impact as it has on here! Erm.... not to mention it wouldn't fit as snappily on the posters

How is that, in your words tequila, saying all forms of parenting is OK?

As in whether you breastfeed or not, either way of feeding is acceptable.
If you prefer to breastfeed completely uncovered, or whether you feel more comfortable covering up a little to do it, either way is fine by us.

Dove is a disgusting brand who test their low-quality, toxic products on animals. Why anybody would buy their products is beyond me.

And yes, their advertising is shit.