To be disgusted at Dove for their breastfeeding advert 'put them away!

[LadyTennantofTardis]

www.google.co.uk/amp/www.bbc.co.uk/news/amp/40478372

And "put them away" is a nasty, objectifying, sexist thing to say. There are countless parenting choices they could have used. They chose to use something that women have fought for and been shamed for.

I agree that it is not appropriate. I am also saddened that there are still 25% who oppose public breastfeeding, if indeed it is the case.

Deliberately goady. Pretty sure the Dove PR team hate women. They used to be subtle about it but at least now they are being blatant.

Also, 65% of people are 'passionately against' feeding a baby when it cries? Say what now?

I don't like the advert and I don't like Unilever.

Also, 65% of people are 'passionately against' feeding a baby when it cries? Say what now?

I know! It's utterly insane. WTF are they actually talking about? As if parents don't find things hard enough with being constantly judged.

It's like some ridiculous ad campaign from The Apprentice or something.

If someone had told me to 'put them away' in the first few difficult weeks of trying to establish BFing I probably would have burst in to tears. Horrible wording. Pointless advert.

YANBU

Yanbu

Being able to feed your baby when you need to is hardly a 'parenting style'.

so one of the biggest dairies in the UK is doing something that appears very negative towards breastfeeding? The language used is sexist and pretty crude. Why do I wonder what's actually going on?

WTF????

I actually respected Dove for their self esteem centred advertising campains around their beauty and skin care products.

How did they go so badly, shamefully wrong with this?

The wording is absolutely appalling - that "64% passionately disagree" or whatever is outrageous and I don't even know what it's actually referring to?? I am just

And I also agree that the idea women should put "them" away is a disgusting, misogynistic phrase. Well the whole campaign is really.

I would LOVE to know the demographic make-up of the Dove advertising team.

@MrsTerryPratchett its quite diverse actually (without outing myself I know someone who works for the advertising agency that has dove as a client)

I am BFing my first dc,5 weeks in and just getting the hang of BFing in public, I think the advert is shocking.

There are so many things wrong with the campaign.

1. Who are these people who were asked? New mothers? Mothers? Parents? The general public? There's a magazine ad where they say x% think breastfeeding is 'fine' and y% 'think otherwise' the quote below it is from a dad, so it doesn't read that the percentages relate to breastfeeding mothers talking about their preferences. With no context it looks like the general public.

Apparently the ASA have received over 100 complaints already about this campaign, many about the "statistics" and general awfulness of the message the adverts are sending.

TheFirstMrsDV - I was also going to say that Dove made it into my list when they asked me to consider whether my pits were beautiful enough.

WTF are they thinking?

So how do we complain, or tweet dove? I'm rubbish at social media

What a load of shit Dove.

They're not saying it's wrong to breast feed ffs.

Grilledaubergines so you don't find phrases like "put them away" suggestive that breast feeding can be inappropriate?

I find that language intimidating and offensive, as do lots of others. Ofc you are entitled to your opinion too, but your comment comes across as rather dismissive in the face of something that is pretty appallingly worded all round.

Dove are a skincare brand ffs, why centre a whole campaign around infant feeding??

But why are they saying anything about breast feeding at all? Genuine question? What does bf have to do with soap and shower gel?

Am I missing something?

75% of people think grilling aubergines is perfectly normal.
25% say yuk, put away those aubergines at once you aubergine exhibitionist!

I opened this thread cautiously as a local Facebook parents group I'm on was discussing this and I got called all sorts. Professionally offended etc, obviously I have a trivial life if I care about an advert. I only made some comments about how badly the advert used mystery statistics and terrible copy so wasn't even emotional about it. This thread has actually cheered me up a bit.

"whatever choice you make, we are with you every step of the way."

So if your choice is that breastfeeding mothers should "put it away" then they're with you. If you're one of the supposed 34% people who doesn't think it's okay to breastfeed in public, they're with you. It's a shitty campaign that gives license to the people who do think women should cover up and/or only breastfeed in private because it makes their views sound acceptable. It's okay to think women should "put them away" because 1 in 4 other people agree with you so when you tell that mother at the corner table that she's disgusting and that she shouldn't be doing that in public it's not wrong because you're only saying what people are thinking.

Telling people "it's fine to be a bit of a dick" just gives them an excuse to be a bit of a dick.

Goady advertising is being successful, I mean here we all are.

The trade off is that Dove ends up legitimizing unpleasant behaviour towards nursing mothers, but apparently that is alright in Dove's book?