Most voters are extremely tribal. It's like being a football supporter. Your own team can never do any wrong!
That's just not true.
Of course there are people who voted 'the way my parents voted' the way 'I've always voted' and so on. And there are those who vote with the best intentions in the world because they are persuaded by something, be it a message, or the politician delivering that message, and then a decade later they vote completely the opposite way.
But for most of us I don't think it's got anything to do with being 'tribal', it's just how the policies line up with us and our circumstances and consciences and the political landscape, at that moment in time.
I've never voted Conservative in my life but I will be next week. I've voted Labour (when young and idealistic) and as a first language Welsh speaker, I've voted Plaid. Last couple of elections I've voted Lib Dem and actively campaigned for them (never will again though) and this time I'm voting Conservative.
I'm not 'tribal' and never will be and I'm sure I'm not unique in that.
The sweeping generalisation about who votes which way and why ... is the most senseless kind of political observation. People are going to vote the way they want to vote because of myriad reasons - it might just come down to how well Corbyn came over in a single interview, or a single trigger about a single issue that swings them.
As a life-long vegetarian I was none too thrilled by May's comments on Fox Hunting, but it's not going to stop me voting for her. For me, she's the safest pair of hands right now, and that might not be a ringing endorsement but it's why she gets my vote and I'm not going to justify that to anyone.
You go to the polling station, you mark a cross on a bit of paper and you vote.