to wonder why the fuss about Easter and the national trust?

[Believeitornot]

Theresa May has been quoted as being "furious" about the national trust removing easter from their egg hunts. Because she's the daughter of a vicar and a NT member

Now I had a look at the national trust poster and it clearly says Easter in big letters. They've just called the activities "egg hunts" but it's very clear it's happening at Easter.

AIBU to think she's massively over reacting over a non issue and might well be reminded that Easter was originally a pagan festival

Noooo this is terrible news zebra. Who makes sainsburys, waitrose and m&s chocolate?

Jassy the Cadburys spokesman quote here.

www.telegraph.co.uk/news/2017/04/03/easter-egg-row-church-england-accuses-national-trust-airbrushing/

Sorry, where in that quote does it say it was a deliberate strategy to erase Easter?

Given we have Easter eggs everywhere, Easter holidays, shops closed over Easter and the Easter bunny, I really don't think the Church, The Telegraph or Theresa May have anything to worry about.

Well they do - but it's not this.

Jassy of you can't read the article properly I'll leave you to your opinion.

of you can't read the article properly I'll leave you to your opinion

Not sure but do you think the Telegraph article contains everything that the spokesperson said or just some selective comments so people are 'guided' to form an opinion?

Cadbury, which sponsors the event, said that it wanted to appeal to non-Christians, saying: "We invite people from all faiths and none to enjoy our seasonal treats."

They said "We invite people from all faiths and none to enjoy our seasonal treats"

The Telegraph has put its own interpretation on what that means.

jassy

Does this link help?

easter.cadbury.co.uk/

I think it mentions Easter.

Jassy of you can't read the article properly I'll leave you to your opinion.

I went to the trouble of quoting it in its entirety before you posted the link and everything.

I think you're wilfully misrepresenting now. I just don't get what's in it for you.

Steer clear of Lindt, though...

Yanbu. What a fuss about nothing. And Easter is a pagan word referring to the goddess Eostre and the whole egg hunt is a pagan festival... An Easter egg hunt has literally nothing to do with Christianity.

The thing is though - Cadbury's wants and NEEDS Easter to continue. If Easter does not continue to be celebrated, then Easter eggs don't get sold. And there must be a lot of profit in Easter eggs.

Unless.....Easter eggs become large chocolate eggs that are eaten outside of the Easter period.

In fact, thinking about it, I'm surprised Theresa May and the C of E haven't complained about supermarkets selling Easter eggs during Lent at cheap prices - Tesco had buy 2 get 2 free.

Isn't that tempting people during Lent to buy chocolate? I would have thought that was worse than the National Trust not having mentioned Easter?

NoLottery, that article definitely doesn't contain anything from the Cadbury's spokesman saying that it was a deliberate strategy to leave Easter out. How could it, when s/he points out that they have the word Easter in all their communications and marketing, have it on their website, and include it in promotional materials. Indeed, given the close association between Easter and chocolate, any chocolate manufacturer would have to be insane to do anything else.

Zelo Street has a good blog post on the facts and the raging hypocrisy around this story.

The thing is though - Cadbury's wants and NEEDS Easter to continue. If Easter does not continue to be celebrated, then Easter eggs don't get sold. And there must be a lot of profit in Easter eggs.

Yep - as Cadbury itself points out in the media, their seasonal campaign is massively important to them. As I mentioned earlier, external seasonal events are gold for product marketers.

If Mothers Day became Hallmark Day, Hallmark would sell many fewer cards.

I suspect that's why Easter features so prominently on Cadbury's marketing materials. Orlantina has hit the nail on the head and highlighted why I asked for a direct quote that wasn't pushing an editorial agenda. In the context of the full quote I reproduced above, it's pretty clear Cadbury are not erasing Easter when the selected quote is seen in the context of the wider response.

I've just found an extra paragraph of the spokesperson quote on a trade website. Curiously, the nationals haven't included it:

“We want to reassure consumers of our commitment to Easter, which is very prominent within our activity. We will continue to use ‘Easter’ prominently in our commercial campaigns as we do now and in the future,” the company added

In fact, the Church should probably be annoyed at Cadbury's for making people associate Easter with chocolate eggs instead of associating it with Jesus and the Resurrection.

Cadburys like Easter because it makes them money.

Lots of Easter Eggs go unsold every year. When I was with the Ex. We lived around the corner from a discount shop. It was fabulous a week after Easter. You'd get giant Easter eggs for something silly like a couple of quid.

I don't think Cadburys needs Easter really in order to make profit, I'm sure they do just as good a job at keeping afloat during the rest of the year. Then of course there's Cadburys world etc etc.

Yanbu. What a fuss about nothing. And Easter is a pagan word referring to the goddess Eostre and the whole egg hunt is a pagan festival... An Easter egg hunt has literally nothing to do with Christianity.

Exactly Boiing. Nothing to do with it until the christians nicked it/amalgamated it with Jesus being crucified. Kind of like how they amalgamated Yuletide with Jesus being born at Christmas

I wonder if there would be outrage if Cadburys decided not to make Easter eggs next year at all?

Would the Church be offended that not only was Easter not mentioned on the front of the chocolate egg - they didn't even bother making and selling hollow chocolate eggs to celebrate Easter?

Maybe the Church should sell its own Easter eggs?

It vaguely reminds me of this.

I think Cadbury's are absolutely loving all the publicity and I suspect they are fanning the flames a bit.

Did we all celebrate Jif Lemon day?

Yanbu. What a fuss about nothing. And Easter is a pagan word referring to the goddess Eostre and the whole egg hunt is a pagan festival... An Easter egg hunt has literally nothing to do with Christianity.

Orlantina no we don't really do shrove tuesday/jif lemon day in our house now.

Pixies DCs decided they no longer like pancakes.
I'm thinking about asking for newer more complient models. Still smarting that I didn't get one of their aunt's special ones this year with the homemade strawberry jam.