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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

They don't know how to pronounce their own brand name...

260 replies

Robstersgirl · 12/03/2017 21:58

Pantene - It's PAN-TEN surely? Not PAN-TEEN as per this glam old ad.
AIBU?
m.youtube.com/watch?v=hz8ul-gmLyA

OP posts:
SuperBeagle · 13/03/2017 07:31

L'Occitane is definitely loxitan.

My friend looked at me like Hmm the other day when I said that, but I'm the one who knows French, not her. Wink

MumBod · 13/03/2017 07:34

Glad this thread came up.

My eldest DC insists Nutella should be pronounced 'new-tella' and does so. Often. In my house.

Is he correct?

FrenchLavender · 13/03/2017 07:40

No he's not. It's got nuts in so I think the clue is probably there....Wink

BathshebaDarkstone · 13/03/2017 07:40

Yes Coco David Bowie's son is called Zowie pronounced Zoe, but is now known as Joe! Grin See also Rolan Bolan.

MumBod · 13/03/2017 07:44

I've tried the nuts line. He won't bloody have it.

He's 18. He knows everything.

ShadowHarts · 13/03/2017 07:45

Nutella gets my goat. Why something made of nuts is meant to be nootella it'll never know.

Lidl is definitely lid-l. Like the advert says, Lidl surprises and it's meant to sound like little

SuperBeagle · 13/03/2017 07:45

Also Maybelline is definitely May-beh-LEAN.

DD's middle name is Maybellene after the song. Clarifies the pronunciation. Grin

TobleroneBoo · 13/03/2017 07:54

Yes I think it even says on their label ( obviously incorrectly) that it should be New-tella

What do they know?

VintagePerfumista · 13/03/2017 08:06

It's because the Italian U is slightly longer than the British English one and because they only have the U sound that we have in "book". If you listen carefully to Italians saying it, they aren't saying "Newtella" they are saying Nootella (to rhyme with book) I think the confusion is twofold: no "U" sound in Italian corresponding to the "U" sound southern British speakers would have in "sun" together with the fact that their only "U" sound is longer (ever so slightly, and almost imperceptibly) than ours.

Imamouseduh · 13/03/2017 08:08

It's Pant-ene in the US and Australia. I've always found the UK Pan-ten pronunciation annoying.

MumBod · 13/03/2017 08:08

Does it toblerone?

Bollocks. It's so irritating.

SophieofShepherdsBush · 13/03/2017 08:14

What about Peugeot? Bugbear of an English person in Ireland. Pyoojo or purjo or neither?

AHedgehogCanNeverBeBuggered · 13/03/2017 08:15

The word 'occitan' refers to the language and natives of Languedoc, so 'L'occitane' means 'the female native of Languedoc' and is pronounced the French way, 'locc-see-tan' with no stress on any syllable.

SuperBeagle · 13/03/2017 08:19

Peugeot

Per-jo, but with a soft j, so more of a zh sound.

elQuintoConyo · 13/03/2017 08:25

Blush i was joking about Cilit Bang Grin

It just cheers up cleaning the bathroom. Sometimes it's Italian: "DH, put Cilita Banga on the shopping list"!

But Silly Bong is my favourite.

In the Conyo house Lidl is Fiddle, and Aldi is Baldy.

CoolCarrie · 13/03/2017 08:26

David Bowie's son is called Duncan Jones now. His birth name was Zowie, then he changed it to Joe Jones at school, but now he is Duncan.

IAmNotAUserNumber · 13/03/2017 08:36

I've always assumed Primark is a contraction of Price and Market so pronounce it as Pri as in Price. As does everyone else I've ever heard refer to it.

ThumbWitchesAbroad · 13/03/2017 08:45

Does Pantene have an accent on it in Australia?
No, it doesn't - because they don't really do French here, as I said, so most people wouldn't know what the accent was, which makes it redundant.

It's not really the UK pronunciation of "Pan-ten", though, is it. It's actually the French pronunciation. We just follow it because we know that's what it is.

ThumbWitchesAbroad · 13/03/2017 08:47

Nutella - Italian pronunciation still wouldn't be "New-tella" - have to agree, it's more like Southerners in the UK say book (not people who actually say boo-k).

Imagine a Yorkshireman saying nut - that's where it should be. Grin

ElfrideSwancourt · 13/03/2017 08:58

Originally from Northern Ireland- everyone there calls it 'Pre- mark'

wigglesrock · 13/03/2017 09:02

The first Primark UK store was opened in Belfast where it has always been Preemark, you can call it Pri mark but you'll always be wrong Grin. Strangely my 11 year old was talking about Pan teen shampoo at the weekend, must be how the kids are saying it these days!

ThumbWitchesAbroad · 13/03/2017 09:18

And I retract my comment re. UK/French pronunciation of Pantene because obviously the UK pronounce the first syllable differently from the French. I was focusing only on the second syllable when I wrote that.

MumBod · 13/03/2017 09:31

Thumbwitch - he is a bloody Yorkshireman Grin

FeliciaJollygoodfellow · 13/03/2017 09:32

Ralph Lauren was always LoREN growing up - confidences were shattered when he was on Friends as it was 100% just pronounced as Lauren!

I was dumbfounded at the chicco advert the other day. Luckily I haven't had much opportunity to say recently so haven't been making a fool of myself Wink

ThumbWitchesAbroad · 13/03/2017 09:36

Well tell him he's pronouncing nuts wrong then! Grin Silly lad. Wink
(my Dad's a Yorkshireman as well, never heard him pronounce "nut" as "newt" so I think I'm on safe ground here!)

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