To think this window display is inappropriate?

[SamineShaw]

I'm not a prude but really?

It's a publicity stunt. You're doing a great job publicising them OP! Are you being paid for it?

I found it quite amusing. Most kids will have no idea what it means. They will just see a big ice cream - which you are meant to lick.

It makes me want an ice cream

I'm not a prude

Yes, you are.

Oh Jellybean do you want an ice cream

It's deeply naff and more suited to Ann Summers' window than a shop selling overpriced notebooks but I agree, kids won't get it.

It doesn't just say "lick me" it says "lick me until ice scream" (I scream).
I think it's a bit much myself.

Made me snigger actually - and anyway it would go right over the heads of anybody young enough for it to be 'inappropriate'.

So YABU

No 7 year old is going to ask you to explain - they'll just think it's a pun - stop being a drama queen! Or alternatively, if they do ask, tell them, in age appropriate language - if Brits stopped being so uptight about sex -then it would be a much better place in so many ways

God what is it with people and paperchase now days?

They are trying to reach new public and being thwarted for being too dirty

It's easily explained

It's an ice cream, you lick the ice cream. Done!

You scream with pleasure because you enjoy the ice cream if your child asks what about the screaming

I think it's creepy in a paper chase window. Not necessary. YANBU

I suggest you don't send your offspring to school then because I can promise they will hear far worse things than this.

Haha I'm so lame, been sitting for a minute trying to work out WTF 'lick me until ice cream' was supposed to mean. Get it now.

Me too

What @cao said. So many adverts blatently sexist especially noone says owt. If anything I think the underlying suggestion that women should be receiving pleasure this valentine's is a good'un...!

I think it's inappropriate too considering that half of their menchardise is aimed at kids.

I didn't get it at first but do now

Similar blush worthy advertising..... An advert which ran on my local radio station just before Christmas was for a jewellers closing down sale and to cut a long story short was a conversation between two friends and one of them advising the other to give his girlfriend a lovely pearl necklace for Christmas. It ended with 'well Sarah will be getting a lovely surprise on Christmas morning...'

It's a clever enough pun that it would go over childrens' heads.

Yes naps!

Yeah I'd explain that you have to lick ice creams else they melt lol.

I think it's crude personally.

If your 7 year old reads something into this other than ice cream is meant to be licked then I'd worry about what else your 7 year old is being exposed to. Do you allow him/her to watch things unsuitable for their age? Sounds pretty worrying if your dc is reading sexual connotations in that sign.

This would go right over the head of my 11 year old.

There was a thread on here about Paperchase the other day, they had a range of rather questionable Valentines cards this year too that they've had to withdraw (said things like "Nothing says I love you like anal" and "I love your big cock").

Window display looks like it's in the same style, aiming for innuendo / funny but failing - not suitable for a shop that caters to kids.

You clearly are a prude OP

I think Paperchase is trying to compete with Scribbler, which has been very successful as a result of its adult-themed products.

I am more than a bit at the poster as well so clearly I am another prude.

However, I feel the window display of Ann Summers shops are more inappropriate. Now they really give me the rage .