I think the general advice of don't walk home alone, don't get blazing drunk, don't wander off with strangers, etc is allways great advice. But it is great advice for men and women, and it is great advice to keep people 'safer' from things like alcohol posioning, falling and hitting their heads, getting in fights, as well as being at risk of crimes including rape.
That it is often rolled out as women shouldn't do these things because it leaves them at risk of sexual attacks is what makes it victim blamey.
I liked the campaign a while back from Lancashire police (I think) where the bug burly men where saying things like i listen when a wOman says no, when a woman is intoxicated I don't take advantage of her, etc. I think that type of campaign is more important- putting to focus on men being responsible for not raping women, not women being responsible for keeping thems elves safe from men.