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Share your dilemmas and get honest opinions from other Mumsnetters.

To think the Malteaser advert is in really poor taste

560 replies

Bearbehind · 04/10/2016 21:55

Just seen a Malteaser advert where a woman in a wheelchair is talking to 2 friend in the park about her date.

The jist is she had a spasm, he enjoyed the repercussions, and whilst demonstrating her hand actions the malteasers shoot out of the bag and go every where.

Is it me or is that really bad taste?

OP posts:
Muzzcub · 04/10/2016 23:28

I havent seen this wanking one but I get annoyed at the one where shes talking about going over the brides foot because she comes across as being so up herself Shock
And am I the only one who doesnt find The Last Leg at all funny? They seem to find themselves funnier than they actually are
Can I also whinge about how bloody irritating the advert for that bloody contract free internet thing is?? The "I feel free" one - God when that man at the beginning is ripping up his broadband bill with the stupid grin on his face I want to kick the telly. And its on every 5 minutes!!

Dawndonnaagain · 04/10/2016 23:28

Dawndonna's Dd again. I find the old silk cut adverts ( the ones on hoardings) to be far more offensive than these and no person was depicted in them!
(Have seen pictures, too young to remember them)

Willow2016 · 04/10/2016 23:29

So adverts about having an orgasm while you shampoo your hair or eating flipping yogurt at 7pm at night is ok but talking about sex after 9pm isnt?

Bearbehind · 04/10/2016 23:29

lrd have you seen the advert?

There is no meaning 1.

The woman is specifically talking about, not even just alluding to, her hand spasming, wanking off her partner and him ejaculating.

It is explicit - there's no subliminal message.

Please watch it then you'll see what I mean.

OP posts:
AverageGayLadAtChristmas · 04/10/2016 23:31

I find it funny Blush

AverageGayLadAtChristmas · 04/10/2016 23:32

The Bride's foot one that is.

FontSnob · 04/10/2016 23:32

Ha. I think they are excellent and literally just said that I'm glad they've kept them on after the paralympics. As willow said, sex is always being used to sell stuff, why the hell shouldn't it be someone with a disability. It's shown after the watershed so where is the issue. Some people find it funny, some don't, so is life.

QueenLizIII · 04/10/2016 23:32

One of my friends has a major disability and he said that disabled people make jokes about their condition that able bodied wouldnt dream of and that they found it funny. I cant comment as havent walked a mile in their shoes but if disabled people dont find this advert distasteful then who is anyone else to complain.

Sex is used to sell everything. I wonder if the person was not disabled people would accept it more readily. Havent seen it....goes to youtube it

LRDtheFeministDragon · 04/10/2016 23:33

bear, yes, I've seen the advert, but in the advert I see, there are actual chocolate-covered sweets.

So, it's pretty obvious that it's about a woman spilling her sweets.

Is this somehow different from the advert you saw?

WorraLiberty · 04/10/2016 23:34

If I was going to get even mildly worked up about anything to do with chocolate ads (which I can't), it would be that it's nearly always advertised by women.

And not only that, but secret binge eating women who hide it away from everyone else and only ever eat it alone.

Or the fact Galaxy are using a dead woman to flog their chocolate bars.

AverageGayLadAtChristmas · 04/10/2016 23:34

Muzz The postman - there isn't enough time to post the thing in, have it shredded and posted back out in such a short time Angry

ProseccoBitch · 04/10/2016 23:36

Really, is no one else bothered by the wondering/wandering cock up? Confused

QueenLizIII · 04/10/2016 23:36

Found it on youtube....that is hilarious. I love it.

LRDtheFeministDragon · 04/10/2016 23:36

See - bear, you keep saying you're shocked because this is a single entendre, that makes unmistakable reference to sex.

Do you not think it's actually possible that lots of adverts you see refer to sex?

Maybe, often, those other adverts just don't bother you so much, because you're happy to laugh along at the idea of a lady sucking on a flake, or whatever, when she isn't disabled?

Bearbehind · 04/10/2016 23:36

I give up lrd

Others have agreed with me and said it isn't a double entendre but you're intent on insisting it is even when no one else agrees with you.

It really doesn't matter, other than wouldn't the world be better if men really did ejaculate chocolate......

OP posts:
LRDtheFeministDragon · 04/10/2016 23:38

worra - YY!

LRDtheFeministDragon · 04/10/2016 23:39

bear - well, yes, but plenty of people have also acknowledged that it did strike them as a double entendre, too! And it could even be that those were people who understood the term, couldn't it?

After all, even you seem to realise you've struggled to understand what the term means, so ... perhaps try again in the morning?

Muzzcub · 04/10/2016 23:40

Average AngryAngry
Its that gurning idiot at the beginning though that really gets me. Also in the other adverts when hes sticking his phone in the air and shouting about how good the signal is to his mates - why do his two mates put up with him, hes a bloody nuisance

NotTodayDoris · 04/10/2016 23:41

I want to applaud DawnDonnasDaughter for succinctly detailing why these adverts were important.

My teen with disabilities watched these adverts when they first aired during the opening ceremony. The sheer joy on my child's face was due to the world acknowledging disabilities in a humorous way, laughing along with the disabled person - not at them. Well I think its far more important than one or two people thinking its a rude advert. There are far more rude adverts are watershed so I can't get worked up about it.

My younger child was sad that the disabled woman spilt her chocolates - my eldest just laughed and winked at me! So definitely a double entendre.

Although the dog eating the hearing aid is the funniest IMO.

FontSnob · 04/10/2016 23:43

Of course it is a double entendre, not at all subtle of course, but still a double entendre.

Bearbehind · 04/10/2016 23:44

Stop being so patronising lrd.

I know full well what double entendre means and it's you that is wrong.

The advert is demonstrating a woman's hand wanking a man and him ejaculating.

No it's not a real cock with real sperm but it's chocolate being used to imitate what happened.

There's no other meaning. It's not a subliminal sexual reference it's an actual imitation of the event.

OP posts:
Bogeyface · 04/10/2016 23:44

I laughed my head off at the jacking off one, although I did think that they wouldnt be able to show that prewatershed :o

WorraLiberty · 04/10/2016 23:45

Of course it's a double entendre.

As a PP said, kids will get the 'spilling sweets' message and adults will get the 'wanking' message.

If kids are getting the wanking message at such an early age, that's really down to something other in their lives than chocolate adverts.

Bogeyface · 04/10/2016 23:47

It's not a subliminal sexual reference it's an actual imitation of the event.

So?

I assume you have no issue with the two lesbians getting naked and about to have sex on the dating app ad? Thats far more explicit than the malteser ad.

Disabled people have sex, shock horror!

AverageGayLadAtChristmas · 04/10/2016 23:48

Muzz

"YES"! His friends shout, hurling him over a cliff.

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