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AIBU?

Share your dilemmas and get honest opinions from other Mumsnetters.

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Original poster

To think the Malteaser advert is in really poor taste

560 replies

Bearbehind · 04/10/2016 21:55

Just seen a Malteaser advert where a woman in a wheelchair is talking to 2 friend in the park about her date.

The jist is she had a spasm, he enjoyed the repercussions, and whilst demonstrating her hand actions the malteasers shoot out of the bag and go every where.

Is it me or is that really bad taste?

OP posts:

9oclockinthemorning · 04/10/2016 22:36

Disabled or not, I don't really want to be likening my maltesers to jizz. Yuk.

crashdoll · 04/10/2016 22:37

The disability is not an issue for me but the advert is really quite grim.

multivac · 04/10/2016 22:37

I don't think you know what 'double entendre' means, Bearbehind.

MrsJayy · 04/10/2016 22:37

The cake boob1 is talking about a woman with big breasts being flirty and leered at the flora 1 the son catches his parents having sex all blatant and on during the day

Toddlerteaplease · 04/10/2016 22:37

I'm still traumatised by my lovely former manager asking if anyone had had success with the sucking malteasers up with straws thing Apparently her and her husband had been trying it on holiday!

ScaryMonstersandSuperCreeps · 04/10/2016 22:38

Wilf and I both love the BSL one where the dog swallows the hearing aid!!

LRDtheFeministDragon · 04/10/2016 22:38

Disabled or not, I don't really want to be likening my maltesers to jizz. Yuk.

Tell me about it - I hate the idea of a flake as a penis*.

*This is a lie. I'm fine with it, but it's not intrinsically naicer than jizz, is it?!

Original poster

Bearbehind · 04/10/2016 22:38

ay that the old Flake ads allowed you to 'choose' to see it as sexual, whereas you think this double entendre (sorry, but it is) is blatant. How?! How do you know every single other person interpreted it the way you did - seeing as the innuendo is (by definition) unspoken?

lrd you clearly haven't seen the advert.

There's no unspoken innuendo- she is talking about wanking him off

OP posts:

Blu · 04/10/2016 22:39

LOL - the flake adverts were not 'subtle'.

They were practically soft porn.

This one is different because the young woman look like real young women - no dazzling lip gloss, no porn star languishing the bath moaning in pleasure, and they laugh like young women having fun and understanding each other. And dealing with disability as another thing to laugh about sometimes.

BlancheBlue · 04/10/2016 22:40

Who sits around in a pub beer garden with no drinks eating maltesers anyway?

Original poster

Bearbehind · 04/10/2016 22:41

multivac I thinks it's you who is not understanding double entendre in this instance.

There is absolutely no second meaning.

It's about wanking- end of.

OP posts:

ChardonnayKnickertonSmythe · 04/10/2016 22:42

I'm actually more offended when people misspell Maltesers.

Soubriquet · 04/10/2016 22:42

Slight derail here but my dog did actually chew my hearing aid

Furry little bastard nearly ended up as slippers for that

It took a month for a new mould to be made and sent out to me. I had to go without hearing for a month!!

Original poster

Bearbehind · 04/10/2016 22:43

Sorry, typo above made me sound like Ali G

OP posts:

childmaintenanceserviceinquiry · 04/10/2016 22:44

I was a bit shocked the 1st time I saw it , then I laughed like a drain. It was funny. I thought the whole set were really well done. Thought provoking. Pleased others thought so too. Perhaps the Q to ask is - do you laugh at the last leg? Similar vein of humour.

PS THE flake advert was most certainly not a woman in a bath; more running free in fields!

BlancheBlue · 04/10/2016 22:47

child No

PrincessOnTheInternet · 04/10/2016 22:48

As a disabled person who's experienced being stigmatised/shunned for the horror being my normal disabled self I liked seeing this advert and I liked how it normalised disabilities and made light of them through the humour... for me, Malteasers have 100% got that right.

Yes OP you could say that Malteasers have made an ad poor taste by talking about sex/wanking but that seems to be their schtick at the moment in all of the ads they've produced lately.

multivac · 04/10/2016 22:49

OK, fair enough. It's not double entendre in its entirety - I was thinking particularly of the image of the chocolates popping out of the bag and the invitation to the audience to connect this with ejaculation, which seems to be upsetting posters.

If you have an issue with mates sharing 'my hands were wandering, I had a spasm, he got the wrong idea' - broadcast after the watershed, by the way - and would much rather stick to women fluttering their eyelashes, pouting their lips and simulating sexual arousal in order to sell stuff to any audience at any time... well, by all means, write a stern letter to the Advertising Standards Authority.

sirfredfredgeorge · 04/10/2016 22:53

The flake advert is about a woman in the bath eating chocolate.
The malteser advert is about a woman dropping her chocolate on the floor.

And the finger of fudge adverts were a disgusting piece of pedophilic promotion...

MrSlant · 04/10/2016 22:57

Soubriquet I think they have a thing for the moulds, or maybe it's a chewy treat that smells like us so super yummy. They've had a couple of mine too the bastards

I haven't seen the advert but to me it sounds brilliant (I'm not just deaf, I am disabled in other ways too, go me, I feel so sexy!) I love the sound of it. Women talking as we often do, with chocolate, seems normal too, then the chocolates go everywhere making it even more hilarious. Normal life, messy and stupid and unpredictable. Sometimes being me feels horribly unsexy, I love the sound of the advert.

A girl from my school went on to be one of the models in a flake advert. It did seem a bit weird when the school were super proud of it, even geeky me thought it was a bit double standards for our uptight school

CocktailQueen · 04/10/2016 22:57

OP, the whole point of the ad was that the disabled woman had a spasm during sex.

That's normalising one of her symptoms, and a symptom that people wouldn't normally think if as attractive, so by turning it round like that, the advert hoped to make people think again about their preconceptions of disabilities/people with disabilities. No?

I don't see the problem.

Willow2016 · 04/10/2016 22:58

Jeeze the flake adverts were pure porn! wearing next to nothing, sitting in windowsills, baths etc and giving that flake the time of its life! Subtle they were not!

Its after the watershed, its chocolate, many people wont even 'get it' and the rest of us wont care, will laugh, will clutch out pearls. But its just an advert at the end of the day, and the tv has an off button!

If this offends you then for gawds sake dont watch The Last Leg, they take the p out of disabilities every week. Its the funniest thing on tv.

MrsJayy · 04/10/2016 22:58

Every other perfume and aftershave is sex orintated skimpy pants and bikinis they might not be using words but it is saying his scent is so arousing im about to ride him like seabiscuit 😁

MrsJayy · 04/10/2016 22:59

Advert*

ProseccoBitch · 04/10/2016 22:59

I've seen the advert in question and I found it offensive that she says 'wondering' instead of 'wandering'.

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