her dd (I think 13) looked embarrassed to be in a uv suit
Sounds like you are projecting there. Why should she feel embarrased about wearing UV clothing?
There are times I wear it as an adult. So much better than getting burned.
I have teenage boys and a husband who will happily wear them.
Only some of the uv suits protect when wet anyway so your better off a lot of the time with waterproof suncream.
Bollocks. UV clothing offers far more protection than any suncream. Suncream cannot be waterproof, the best it can offer is water resistant. I think you are getting confused with wearing non UV clothing like a t-shirt, which (depending on the fabric) can offer as low as SPF3 when wet.
And repeated application of suncream has a limited amount of protection. You can't stay out in the sun all day just by reapplying cream without getting some degree of sun damage. UV clothing will protect for far longer.
They look hot and uncomfortable, are they?
No they're not, far from it in fact. They are not wetsuits, it's a thin, soft and comfortable fabric.
Plus, if they're short sleeved and short legged, what's the point in them?
Because they protect the most vulnerable parts of the body, particularly the back and shoulders.
And there is a limited amount of protection that any suncream can ever offer.
Mommawoo you can't compare the children from Greece because they genetically have more melanin in the skin to protect them. Look at Australia whose genetic background is British and you will see they had an extremely high rate of skin cancer until they addressed sun protection with a massive public awareness campaign.
How was I harmed by not having one as a child?
Damage doesn't become apparent until adulthood. Adults in this country die from skin cancer as a direct reuslt of being sunburnt or tanned as a child.
It's not difficult to protect children from ricketts and sun damage at the same time. Give them plenty of time outside in the morning and early evening with minimal sun protection, but ensure maximum protection is provided when the UV levels are high.