I wanted bag of crisps from a vending machine - 30 second job. I had to read an absolute essay on one packet just to find out which flavour it was: 'chicken soups saves the day' 
I just want crisps/paint/pudding/ with labels that tell me what they are rather than leaving it to my imagination.
'Elephant fart' is not a colour.
'Chicken soup saves the day' is not a flavour.
'Gu-zillionaire' is not a dessert.
Am I just a grump?