its everywhere!!!! Yes it's an interesting flavour but does it have to be in just about everything these days?... Chocolate bars, popcorn, puddings, spreads etc..You can't even open a food magazine without recipes for using it!!!. It literally is the flavour of the month!
I really think it's The Emperor's New Clothes tbh. It's almost as ubiquitous as pulled pork or chorizo!!!! Bloody everywhere!!! AIBU to want to hurl it out of the window ( in whatever form it takes!) . Am just a tad testy with the food industry for treating us like lemmings.
Would be interested to see what all you lovely MNers would like to see the back of food wise too!