There are lots of posts from moms who gave up ff or didn't bf because 'there was no one to help'. This is sad but is reality at the moment in the NHS-we shouldn't accept it, just as we shouldn't accept patients without drinking water, or beds being changed etc, but we should be realistic with our expectations.
If you're going to have a baby, you'll probably find you're pretty much left to it feeding wise. However, I spent hours on the Internet, on forums and information websites and found the info and the support I needed to carry on. If bf is important to you, you will find the info and support you need. You shouldn't have to, especially dealing with the aftermath of giving birth, but the sad fact is that it's unlikely the NHS workers can provide it for you.
We're often happy to spend hours on Facebook/forums/Internet shopping-we should use the Internet for a greater purpose and not just give up because there wasn't anybody to hold our hands through it. It's our baby, we can be proactive in getting them fed the best way (and despite the armchair medics trying to argue with anecdotal 'my child is top of the class and has never had a day's illness', the overwhelming evidence is that bf reduces the risk of many potentially serious illnesses now and in later life, as well as the risk of cot death).
Everything in the first days and weeks should be about getting bf established-paternity leave isn't for baby to bond with Daddy, but for Daddy to look after other children and household duties so mom and baby can retreat to bed, if needed, and establish bf.
Unfortunately, in my opinion the majority of people who give up (and this is where I refer to anecdotal evidence myself!) do so too quickly and easily, then feel guilt about it so try to belittle the efforts of those that do bf, or play down the benefits.
Bf was hard on my body at times, affected what I wore, how much sleep I got, what I ate and drank and where I could go. An incentive wouldn't have made me do it but would have been useful towards the cost of breast pads etc. and an acknowledgement that what I was doing was being valued by the wider society.