In what sense is it OK for Tesco to use this message to sell this?

[HomeHelpMeGawd]

A hand-counter is a perfectly fine thing for Tesco to sell.

But calling it a Totty Clicker? Really, Tesco? Really? I know you're just a marketplace for someone else here, but still....
www.tesco.com/direct/totty-clicker-tally-counter/546-7017.prd

If you have a strong stomach, here is the copy:
"Totty Clicker The Totty Clicker was made famous by a Mr. Ben Affleck in a Lynx television advertisement. Tally counters were usually carried around by large burley bouncers for counting people entering clubs and bars, but thanks to the Hollywood star there has been a keen following of the Totty Clicker ever since. The Totty Clicker is the latest 'mancessory' used by young gentlemen whilst wetting their whistle at the local public house or 'Disco.' These Cad's click their Totty Clicker tally counters when smiled upon by a good looking filly, thus creating a competitive sport in which to embark upon on an evening. Chap's all over England are exercising their right to judge whether they think they are 'Wed worthy or not' at the click of a button. Competitive sports have always been popular with the young men of this country and Totty Clicker's have just added one more to the books. The Totty Clicker comes in a chrome finish (this can also be used as a reflective instrument to comb ones..."

And riddled with grammatical errors.

Shocking if its genuine.

Errmmm...
I actually use these at work (not to count totty i might add) but wouldn't be able to bring myself to buy it from them. Or anything else for that matter. Twunts.

Perhaps I'll get a tally counter to use as a Twatty Clicker every time I come across some piece of sexist tripe/

It does not really bother me

I've just complained online here look at the bottom where it says Customer Services Contact Form. I'm not having that tripe online! What an insult!

I'm a copywriter and what's happened here is the "writer" in question has tried to find a "fun" approach and failed badly. It's usual to try to liven up boring items by finding a spin...or an angle. But honestly! This is just embarrassing for Tesco.

How the hell did anyone think that would be okay?

oh dear, I found this highly amusing and not in the least bit offensive.

I laughed.

Starball I don't hate tesco, but they are in no way cheaper than Morrisons and GIve Lidl a whirl - it's worth it!

Arnie That's ok, as long as you aren't coming on here to tell us we shouldn't be bothered either.

I've seen totty clickers for sale for years,hardly a new thing. I bought one as a joke pressie for someone back in 2004 and iirc it was in M&S.

I laughed too!

I'm ignoring this.

Asda and Morrisons were vomit-worthy in their Christmas advertising campaign last year. Both featured harassed Busy Mums doing bloody everything, whilst men only appeared to eat the Christmas dinner. One even went so far as to have the mum character sit on a stool so her man and family could have decent seating. Martyred to the hilt.

Tesco, by contrast, showed a man pouring champagne lovingly for his wife whilst she stirred a pot, and another advert featured a man carrying a big roast into a packed dining room, with no implication that he hadnt been the one to tend to it while it cooked.

So they come out with a piece of tatty sexist garbage, so what. Their stance on arguably the biggest trading event of the year was miles more forward-thinking and fair than Morrisons and Asda.

I thought 'twatty clicker' too, Grima.

Also if I saw someone using one WIBU to twat it off the idiot's head?

Arnie your response does not surprise me considering on another thread you admitted you'd twat an old lady with a stick. You sound DELIGHTFUL... and on the wrong website.

Purr you're only as good as your most recent performance though...so it does not matter one jot how "well behaved" they were in their Chrismas campaign. They've dropped their game here.

It also reckons its 10cm x 14 cm x 4cm

Not convinced.

not sure if this has been mentioned but they say it's for 3-4 year old?

Tesco: ever little c*nts

I'm not sure if their avant garde Christmas 2012 advert gives them a pass to promote sexism the following year. I don't even remember the advert, it can't have been that groundbreaking.

I have a doctorate from Cambridge so trust me I have enough brain cells thanks

OOOOOOOOOOOOOOOOOOO GET YOU! with your Cambridge Doctorate. OOOHHHHHHHHHHHHHHHHHHH!