do placebos work by email too?
They must do to some extent. Because this machine has been going for good while now, he is still speaking at conferences, still flogging them, and there are people offering long standing services using it.
However, if email attachments worked as well as sugar pills, I think given the time frame, what with the Alt Med practitioners interest and excitement in the concept of e-healing of all types when the internet was newish ....compared to what to my eye looks like a sharp decline of interest, despite the greater penetration of internet in people's lives....
Not as well as sugar pills.
Which does rather fit in with what we know about the placebo effect, that there is a hierarchy of effectiveness.
from best to worst
saline injection
red squishy pill with an X in it's name
white pill
and I think we can safely hypothesise ....
"email attachment remedy"
....trailing at the bottom of the league table.