For it is a vile, hate-preaching, lie-spreading rag, and every click helps them carry on being a vile, hate-preaching, lie-spreading rag.
Even if it's a click simply to see the latest example of disgusting and wrong they are, or the latest nonsense from the latest vacuous columnist - please do not be part of their massive online audience.
This is something we can all do. Yes, perhaps a wee sacrifice, to forego that glow of righteous anger - but we can see what they are saying without ever needing to click on their fucking website.
If you don't think IABU, please join me. Thank you.
I will never again link to or open a link to the Daily Mail.